Communications Management: Media as a Partner or Threat for MNCs

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F11%3A00001028" target="_blank" >RIV/70883521:28120/11:00001028 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Communications Management: Media as a Partner or Threat for MNCs

Popis výsledku v původním jazyce

The principal aim of this paper is to investigate a role of media in relation to the multinational corporations and to examine possibilities how MNCs can drive a positive or negative influence of media to gain the overall success by themselves. Media have become the important element and the inherent part of communication process outside or inside of MNC organizations. As a significant partner, media are able to influence the effective building of contact networks with groups of MNC interest within a very short time period. Simultaneously, they attract attention of public generally and are able to change the conduct and the attitudes of individuals toward to MNC. This paper reflects the need to explore and describe in brief, what is MNC awareness aboutthe potential risks of negative publicity effects that might arise. The pilot survey was focused on the following research questions: How media undermine the MNC image? What direct consequences can evocate the negative publicity in media

Název v anglickém jazyce

Communications Management: Media as a Partner or Threat for MNCs

Popis výsledku anglicky

The principal aim of this paper is to investigate a role of media in relation to the multinational corporations and to examine possibilities how MNCs can drive a positive or negative influence of media to gain the overall success by themselves. Media have become the important element and the inherent part of communication process outside or inside of MNC organizations. As a significant partner, media are able to influence the effective building of contact networks with groups of MNC interest within a very short time period. Simultaneously, they attract attention of public generally and are able to change the conduct and the attitudes of individuals toward to MNC. This paper reflects the need to explore and describe in brief, what is MNC awareness aboutthe potential risks of negative publicity effects that might arise. The pilot survey was focused on the following research questions: How media undermine the MNC image? What direct consequences can evocate the negative publicity in media

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 16th International Business Information Management Association Conference

ISBN

978-0-9821489-5-2

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

900-909

Název nakladatele

International Business Information Management Association

Místo vydání

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Místo konání akce

Kuala Lumpur

Datum konání akce

29. 6. 2011

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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