Application of Marketing Communication Tools in Healthcare Organizations Management

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Application of Marketing Communication Tools in Healthcare Organizations Management

Popis výsledku v původním jazyce

Marketing communication of healthcare organizations is becoming an essential part of marketing management in healthcare. Even though many organizations have been refusing this target group communication tool so far, it is obvious that other healthcare organizations fully realize the need of efficient management of marketing communication. Diversification of health plans due to legislative changes in healthcare will necessitate more and more the use of new methods, tools and styles of marketing communication. Marketing communication may thus become a strong competitive tool of healthcare institutions. The article aims to emphasize the role of marketing communication in healthcare organization management on the one hand, and to present the current levelof marketing communication tools in healthcare on the other hand. The purpose of the article is to identify gaps which healthcare organizations have in the use of marketing communication tools and to outline future directions of marketing

Název v anglickém jazyce

Application of Marketing Communication Tools in Healthcare Organizations Management

Popis výsledku anglicky

Marketing communication of healthcare organizations is becoming an essential part of marketing management in healthcare. Even though many organizations have been refusing this target group communication tool so far, it is obvious that other healthcare organizations fully realize the need of efficient management of marketing communication. Diversification of health plans due to legislative changes in healthcare will necessitate more and more the use of new methods, tools and styles of marketing communication. Marketing communication may thus become a strong competitive tool of healthcare institutions. The article aims to emphasize the role of marketing communication in healthcare organization management on the one hand, and to present the current levelof marketing communication tools in healthcare on the other hand. The purpose of the article is to identify gaps which healthcare organizations have in the use of marketing communication tools and to outline future directions of marketing

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Advances in Finance and Accounting

ISBN

978-1-61804-124-1

ISSN

2227-460X

e-ISSN

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Počet stran výsledku

6

Strana od-do

38-43

Název nakladatele

WSEAS Press

Místo vydání

Praha

Místo konání akce

Zllín

Datum konání akce

20. 9. 2012

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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