An analysis of press advertising focused on the health prevention of the company Baťa in the years 1932 ? 1942.

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

An analysis of press advertising focused on the health prevention of the company Baťa in the years 1932 ? 1942.

Popis výsledku v původním jazyce

The Baťa company Inc. belonged among the biggest shoe-making companies in the world in the 1930´s. Its success did not lie only in the number of pairs of shoes sold but especially in a worked out and detailed Corporate social responsibility (CSR). Its integral part was marketing cooperation focused on preventive care about the health of its employees. The quality of physical and mental health is known to influence significantly the quality of employees´ work performance. The Baťa Company Inc. invested great financial resources into support of marketing communication focused on health prevention. Our research is aimed at carrying out an analysis of historical documents, especially the weekly press published by the company Baťa for its employees and inhabitants of the town of Zlín in years 1932 ? 1942.

Název v anglickém jazyce

An analysis of press advertising focused on the health prevention of the company Baťa in the years 1932 ? 1942.

Popis výsledku anglicky

The Baťa company Inc. belonged among the biggest shoe-making companies in the world in the 1930´s. Its success did not lie only in the number of pairs of shoes sold but especially in a worked out and detailed Corporate social responsibility (CSR). Its integral part was marketing cooperation focused on preventive care about the health of its employees. The quality of physical and mental health is known to influence significantly the quality of employees´ work performance. The Baťa Company Inc. invested great financial resources into support of marketing communication focused on health prevention. Our research is aimed at carrying out an analysis of historical documents, especially the weekly press published by the company Baťa for its employees and inhabitants of the town of Zlín in years 1932 ? 1942.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 19th IBIMA Conference on Inovation Vision 2020: stainable Growth, Entrepreneurship, and Economic Development

ISBN

978-0-9821489-8-3

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

750-759

Název nakladatele

IBIMA Publishing

Místo vydání

Barcelona

Místo konání akce

Barcelona

Datum konání akce

12. 2. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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