Advertising Agencies Employ Quality Graduates To Enhance Their Performance

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43870711" target="_blank" >RIV/70883521:28120/13:43870711 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.ufu.utb.cz/sbornik/proceedings2013.pdf" target="_blank" >http://www.ufu.utb.cz/sbornik/proceedings2013.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Advertising Agencies Employ Quality Graduates To Enhance Their Performance

Popis výsledku v původním jazyce

The aim of this paper is to analyze the professional aspirations of potential future employees of advertising agencies in the time of high-school and university studies. In a period of economic recession clients of advertising agencies as a first generally reduce the financial investment in advertising, which has negatively impact on the management of advertising agencies. The starting point may be employing creative graduates who are according to the research work in the advertising industry keen interest and are often cheaper workforce, which help to enhance performance of advertising agencies. Paper is based on extensive primary research in the segment of high-school students from throughout the Czech Republic (1628 respondents, of which 228, so 14%, would like to work after the completion of its studies in an advertising agency). The second primary research was carried out at the same time too with the students of one university (338 students for Bachelor studies in the Faculty of

Název v anglickém jazyce

Advertising Agencies Employ Quality Graduates To Enhance Their Performance

Popis výsledku anglicky

The aim of this paper is to analyze the professional aspirations of potential future employees of advertising agencies in the time of high-school and university studies. In a period of economic recession clients of advertising agencies as a first generally reduce the financial investment in advertising, which has negatively impact on the management of advertising agencies. The starting point may be employing creative graduates who are according to the research work in the advertising industry keen interest and are often cheaper workforce, which help to enhance performance of advertising agencies. Paper is based on extensive primary research in the segment of high-school students from throughout the Czech Republic (1628 respondents, of which 228, so 14%, would like to work after the completion of its studies in an advertising agency). The second primary research was carried out at the same time too with the students of one university (338 students for Bachelor studies in the Faculty of

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 6th International Scientific Conference Finance and the performance of firms in science, education, and practice

ISBN

978-80-7454-246-6

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

707-717

Název nakladatele

Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

25. 4. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000329435800060