A satisfied customer as the highest goal for business and the mightiest tool of competitiveness. The inspiration in Tomas Bata Management system between 1894 and 1945 for current business environment

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43872676" target="_blank" >RIV/70883521:28120/14:43872676 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

A satisfied customer as the highest goal for business and the mightiest tool of competitiveness. The inspiration in Tomas Bata Management system between 1894 and 1945 for current business environment

Popis výsledku v původním jazyce

The main task of many businessmen is to generate profit. The purpose of business cannot be primarily a profit and if so it must be increase of the market value of the company. How to choose a business strategy which would generate a sustainable profit? The answer to this question a well-known businessman Tomas Bata the founder knew , the person who had created a very sophisticated system of management which had not generated sustainable profit only but socially responsible business too. The object of this research is to describe Bata management system and socially responsible behavior of Tomas Bata Company before 1945 through properly chosen research methods. Based on our findings, there is set a possible application of the results to the current business environment.

Název v anglickém jazyce

A satisfied customer as the highest goal for business and the mightiest tool of competitiveness. The inspiration in Tomas Bata Management system between 1894 and 1945 for current business environment

Popis výsledku anglicky

The main task of many businessmen is to generate profit. The purpose of business cannot be primarily a profit and if so it must be increase of the market value of the company. How to choose a business strategy which would generate a sustainable profit? The answer to this question a well-known businessman Tomas Bata the founder knew , the person who had created a very sophisticated system of management which had not generated sustainable profit only but socially responsible business too. The object of this research is to describe Bata management system and socially responsible behavior of Tomas Bata Company before 1945 through properly chosen research methods. Based on our findings, there is set a possible application of the results to the current business environment.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta academica karviniensia

ISSN

1212-415X

e-ISSN

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Svazek periodika

2014

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

12

Strana od-do

35-47

Kód UT WoS článku

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EID výsledku v databázi Scopus

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