APPLICATION OF DESTINATION MANAGEMENT FOR ROŽNOV BREWERY AND ROŽNOV BEER SPA PRODUCTIVITY INCREASE

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F17%3A63517779" target="_blank" >RIV/70883521:28120/17:63517779 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

APPLICATION OF DESTINATION MANAGEMENT FOR ROŽNOV BREWERY AND ROŽNOV BEER SPA PRODUCTIVITY INCREASE

Popis výsledku v původním jazyce

This case study demonstrates results of a good practice for performance improvement of a brewery. After a demanding recondition, the Rožnov brewery and Rožnov beer spa were re-established in 2010. In terms of the bathing resort sector, a unique approach towards clients is provided. On the premises there is a beer spa, a sea spa, and a children’s spa. Though part of a former malt house has been converted into accommodations, its capacity is insufficient; to meet demand, they collaborate with five local hotels. Thanks to the brewery and spa’s collaboration with a national transport carrier, their visitors are provided concessionary fare. Thus, Rožnov brewery and Rožnov beer spa are becoming the most important entity for destination management in the microregion. The network of tourist industry entities that is being created increases the performance rate not only of the brewery introduced, but of the whole microregion.

Název v anglickém jazyce

APPLICATION OF DESTINATION MANAGEMENT FOR ROŽNOV BREWERY AND ROŽNOV BEER SPA PRODUCTIVITY INCREASE

Popis výsledku anglicky

This case study demonstrates results of a good practice for performance improvement of a brewery. After a demanding recondition, the Rožnov brewery and Rožnov beer spa were re-established in 2010. In terms of the bathing resort sector, a unique approach towards clients is provided. On the premises there is a beer spa, a sea spa, and a children’s spa. Though part of a former malt house has been converted into accommodations, its capacity is insufficient; to meet demand, they collaborate with five local hotels. Thanks to the brewery and spa’s collaboration with a national transport carrier, their visitors are provided concessionary fare. Thus, Rožnov brewery and Rožnov beer spa are becoming the most important entity for destination management in the microregion. The network of tourist industry entities that is being created increases the performance rate not only of the brewery introduced, but of the whole microregion.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

PROCEEDINGS OF THE 4th INTERNATIONAL CONFERENCE ON FINANCE AND ECONOMICS

ISBN

978-80-87990-11-7

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

9

Strana od-do

376-384

Název nakladatele

Melandrium

Místo vydání

Slaný

Místo konání akce

Ho Chi Minh City

Datum konání akce

21. 9. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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