Value co-creation and behavior intention in social commerce: The role of Technology Acceptance Model

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63519302" target="_blank" >RIV/70883521:28120/18:63519302 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Value co-creation and behavior intention in social commerce: The role of Technology Acceptance Model

Popis výsledku v původním jazyce

Purpose: This study applies the Technology Acceptance Model (TAM) and the Service – Dominant Logic (S-D Logic) in an attempt to develop a framework, which explains the antecedent and consequences of value co-creation with social media platform in social commerce. Design/methodology/approach: The paper develops a conceptual model by integrating cutting-edge research in perceived usefulness, perceived ease of use, attitude, value cocreation, purchase intention, eWOM intention to study how these constructs interact with each other through a systematic review. Findings: From the theoretical analysis, we recognize that technology acceptance factors have an indirect effect on value co-creation which is mediated by attitude toward social media. Research/practical implications: This study contributes a better knowledge of behavioural intention by incorporating a variable not previous studied in social commerce context: value co-creation. Managers can get a deeper insight into current understanding of achieving a competitive advantage in Social Networking Sites (SNSs) strategy from this research. Originality/value: This study offers a theoretical background for future empirical research into the research field of value co-creation within the social commerce setting

Název v anglickém jazyce

Value co-creation and behavior intention in social commerce: The role of Technology Acceptance Model

Popis výsledku anglicky

Purpose: This study applies the Technology Acceptance Model (TAM) and the Service – Dominant Logic (S-D Logic) in an attempt to develop a framework, which explains the antecedent and consequences of value co-creation with social media platform in social commerce. Design/methodology/approach: The paper develops a conceptual model by integrating cutting-edge research in perceived usefulness, perceived ease of use, attitude, value cocreation, purchase intention, eWOM intention to study how these constructs interact with each other through a systematic review. Findings: From the theoretical analysis, we recognize that technology acceptance factors have an indirect effect on value co-creation which is mediated by attitude toward social media. Research/practical implications: This study contributes a better knowledge of behavioural intention by incorporating a variable not previous studied in social commerce context: value co-creation. Managers can get a deeper insight into current understanding of achieving a competitive advantage in Social Networking Sites (SNSs) strategy from this research. Originality/value: This study offers a theoretical background for future empirical research into the research field of value co-creation within the social commerce setting

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 5th International Conference on Finance and Economics

ISBN

978-80-7454-767-6

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

16

Strana od-do

606-622

Název nakladatele

Fakulta managementu a ekonomiky, UTB ve Zlíně

Místo vydání

Zlín

Místo konání akce

Ho Chi Minh City

Datum konání akce

20. 9. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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