A Conceptual Framework and Propositions for the Adoption Behavior of F- Commerce.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63521166" target="_blank" >RIV/70883521:28120/18:63521166 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

A Conceptual Framework and Propositions for the Adoption Behavior of F- Commerce.

Popis výsledku v původním jazyce

Facebook Commerce (F-commerce) offers a new platform where incorporate social input across business functions and has become the most noticeable marketing tools in online marketplaces. The widespread popularity of social media is due to the acceptance and usage in the personal, social, and qualified life of individual consumers. Although technology acceptance and e-commerce have been studied over time; however, the advanced circumstance of social commerce needs further theoretical boost through more empirical evidence. Additionally, little research exists with respect to the study regarding trust and risk in online social network. This paper will integrate the perceived risk model and develop an extended version of the Unified Theory of Acceptance and Use of Technology (UTATU2) to identify the drivers of online shopping adoption. Managerial implications are suggested and future research directions are also recommended.

Název v anglickém jazyce

A Conceptual Framework and Propositions for the Adoption Behavior of F- Commerce.

Popis výsledku anglicky

Facebook Commerce (F-commerce) offers a new platform where incorporate social input across business functions and has become the most noticeable marketing tools in online marketplaces. The widespread popularity of social media is due to the acceptance and usage in the personal, social, and qualified life of individual consumers. Although technology acceptance and e-commerce have been studied over time; however, the advanced circumstance of social commerce needs further theoretical boost through more empirical evidence. Additionally, little research exists with respect to the study regarding trust and risk in online social network. This paper will integrate the perceived risk model and develop an extended version of the Unified Theory of Acceptance and Use of Technology (UTATU2) to identify the drivers of online shopping adoption. Managerial implications are suggested and future research directions are also recommended.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Management 2018 Management and The World in Motion, Challenges, Opportunities and Threats

ISBN

978-80-8165-301-8

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

6

Strana od-do

1-6

Název nakladatele

Prešovská univerzita v Prešove

Místo vydání

Prešov

Místo konání akce

Starý Smokovec

Datum konání akce

26. 9. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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