Influencing characteristics of social commerce environment in online shopping: a focus group study

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63521167" target="_blank" >RIV/70883521:28120/18:63521167 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Influencing characteristics of social commerce environment in online shopping: a focus group study

Popis výsledku v původním jazyce

Social commerce, as a relatively new phenomenon, has attracted little research attention. Although social commerce has been gained social networking capabilities and provides characteristics that encourage customers to share their experience, there is a lack of systematic research on social commerce characteristics influence on consumer behavior. The main objective of this study is to thoroughly examine the characteristics of social commerce environment in online shopping. Focus group discussion among Generation Y (ages 18 to 34) is selected as a research method. This study considers four focus groups of Vietnamese consumers in online shopping via Facebook. In our best knowledge, this is the first study that conducts focus group in social commerce environment research. The results identify salient dimensions of three main constructs in social commerce environment, such as: content, interaction and network. Furthermore, the study explores the mediating role of attitude consumers in the relationship between social commerce features and purchase intention. The findings offer various implications for academic research and practice

Název v anglickém jazyce

Influencing characteristics of social commerce environment in online shopping: a focus group study

Popis výsledku anglicky

Social commerce, as a relatively new phenomenon, has attracted little research attention. Although social commerce has been gained social networking capabilities and provides characteristics that encourage customers to share their experience, there is a lack of systematic research on social commerce characteristics influence on consumer behavior. The main objective of this study is to thoroughly examine the characteristics of social commerce environment in online shopping. Focus group discussion among Generation Y (ages 18 to 34) is selected as a research method. This study considers four focus groups of Vietnamese consumers in online shopping via Facebook. In our best knowledge, this is the first study that conducts focus group in social commerce environment research. The results identify salient dimensions of three main constructs in social commerce environment, such as: content, interaction and network. Furthermore, the study explores the mediating role of attitude consumers in the relationship between social commerce features and purchase intention. The findings offer various implications for academic research and practice

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

8th International Conference on Management, Economics and Humanities

ISBN

978-609-8239-14-0

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

10

Strana od-do

1-10

Název nakladatele

Diamond Scientific Publication

Místo vydání

Vilnius

Místo konání akce

Barcelona

Datum konání akce

7. 12. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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