Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63521098" target="_blank" >RIV/70883521:28120/18:63521098 - isvavai.cz</a>

Výsledek na webu

<a href="https://content.sciendo.com/view/journals/mmcks/13/3/article-p1051.xml" target="_blank" >https://content.sciendo.com/view/journals/mmcks/13/3/article-p1051.xml</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/mmcks-2018-0022" target="_blank" >10.2478/mmcks-2018-0022</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach

Popis výsledku v původním jazyce

The market for second-hand and refurbished goods continues to record strong growth in most economies around the world. One obvious motivating factor in consumer choice of second-hand goods is price affordability. However, as the used market evolves, especially with the adoption of online e-commerce platforms, consumers&apos; inclination for used goods have also become complex. This paper investigates other appealing factors beyond price affordability (cost saving) in consumer choice of usable electronic goods. To do this, a consumer preference model was designed to reveal the key factors that drive consumer choices in the used electronic goods market. A case study using an emerging economy (Czech Republic) where used goods outlets are rampant coupled with the propensity for used electronic gadgets. The study adopted a simple random technique geared towards all the regions in the Czech Republic. The aggregate conjoint analysis method was used to model consumer preferences to determine the importance they attach to attributes most considered by consumers in the online used goods transactions. The result indicates that in respect of online purchases of used electronic appliances, a product&apos;s &apos;number of years in use&apos; is the next most important motivating factor after cost saving (price affordability). The study would help give a general insight into consumer preferences in the used electronic goods market.

Název v anglickém jazyce

Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach

Popis výsledku anglicky

The market for second-hand and refurbished goods continues to record strong growth in most economies around the world. One obvious motivating factor in consumer choice of second-hand goods is price affordability. However, as the used market evolves, especially with the adoption of online e-commerce platforms, consumers&apos; inclination for used goods have also become complex. This paper investigates other appealing factors beyond price affordability (cost saving) in consumer choice of usable electronic goods. To do this, a consumer preference model was designed to reveal the key factors that drive consumer choices in the used electronic goods market. A case study using an emerging economy (Czech Republic) where used goods outlets are rampant coupled with the propensity for used electronic gadgets. The study adopted a simple random technique geared towards all the regions in the Czech Republic. The aggregate conjoint analysis method was used to model consumer preferences to determine the importance they attach to attributes most considered by consumers in the online used goods transactions. The result indicates that in respect of online purchases of used electronic appliances, a product&apos;s &apos;number of years in use&apos; is the next most important motivating factor after cost saving (price affordability). The study would help give a general insight into consumer preferences in the used electronic goods market.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Management and Marketing

ISSN

1842-0206

e-ISSN

—

Svazek periodika

13

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

RO - Rumunsko

Počet stran výsledku

13

Strana od-do

1051-1063

Kód UT WoS článku

000448878900003

EID výsledku v databázi Scopus

2-s2.0-85064888133