Motivations underlying healthy dietary adoption intentions: Evidence from university students in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F24%3A63561078" target="_blank" >RIV/70883521:28120/24:63561078 - isvavai.cz</a>

Výsledek na webu

<a href="https://akjournals.com/view/journals/204/46/1/article-p24.xml" target="_blank" >https://akjournals.com/view/journals/204/46/1/article-p24.xml</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1556/204.2023.00004" target="_blank" >10.1556/204.2023.00004</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Motivations underlying healthy dietary adoption intentions: Evidence from university students in the Czech Republic

Popis výsledku v původním jazyce

Encouraging people to adopt a healthy diet is believed to reduce the prevalence of obesity. However, a deeper understanding of consumers&apos; psychology regarding healthy dieting is required for this intervention to be effective. To date, knowledge remains limited on the motivations preceding healthy dietary adoption among adult consumers in the Czech Republic, which is undoubtedly facing a high prevalence of obesity among other EU member states. Most importantly, few studies have modeled the food choice motives as primary antecedents of healthy dietary adoption intentions. Therefore, the current study proposes and tests a research model that explains the motivational factors for adopting healthy diets. Data were collected through an online survey involving 161 university students and analyzed using partial least squares structural equation modeling (PLS-SEM) procedures. The results reveal that food choice motives explain healthy dietary adoption intentions satisfactorily. Notably, the natural content and weight control motives positively and significantly affect healthy dietary adoption intentions. The study offers relevant contributions to the science of consumer motivation regarding healthy dieting and practical means to health promotion.

Název v anglickém jazyce

Motivations underlying healthy dietary adoption intentions: Evidence from university students in the Czech Republic

Popis výsledku anglicky

Encouraging people to adopt a healthy diet is believed to reduce the prevalence of obesity. However, a deeper understanding of consumers&apos; psychology regarding healthy dieting is required for this intervention to be effective. To date, knowledge remains limited on the motivations preceding healthy dietary adoption among adult consumers in the Czech Republic, which is undoubtedly facing a high prevalence of obesity among other EU member states. Most importantly, few studies have modeled the food choice motives as primary antecedents of healthy dietary adoption intentions. Therefore, the current study proposes and tests a research model that explains the motivational factors for adopting healthy diets. Data were collected through an online survey involving 161 university students and analyzed using partial least squares structural equation modeling (PLS-SEM) procedures. The results reveal that food choice motives explain healthy dietary adoption intentions satisfactorily. Notably, the natural content and weight control motives positively and significantly affect healthy dietary adoption intentions. The study offers relevant contributions to the science of consumer motivation regarding healthy dieting and practical means to health promotion.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/EF19_073%2F0016941" target="_blank" >EF19_073/0016941: Juniorské granty UTB ve Zlíně</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Society and Economy

ISSN

1588-9726

e-ISSN

1588-970X

Svazek periodika

46

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

HU - Maďarsko

Počet stran výsledku

20

Strana od-do

24-43

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85187361536