Understanding the Factors Underlying Czech Consumers’ Choice of Healthy Food: a Conceptual Framework

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63552598" target="_blank" >RIV/70883521:28120/22:63552598 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.2478/9788367405072-fm" target="_blank" >http://dx.doi.org/10.2478/9788367405072-fm</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/9788367405072-fm" target="_blank" >10.2478/9788367405072-fm</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Understanding the Factors Underlying Czech Consumers’ Choice of Healthy Food: a Conceptual Framework

Popis výsledku v původním jazyce

Obesity and other diet-related diseases remain a significant public health concern around the world. Besides, obesity rates continue to overwhelm in the Czech Republic, pressing policymakers to design interventions that support disease prevention and promote overall health among the population. However, crafting effective interventions requires comprehensive knowledge about consumers’ food choices and dietary patterns, which remains limited in the context of Czechia. In an attempt to narrow this gap, this paper presents a conceptual framework for understanding the factors underlying Czech consumers’ choice of healthy food. A comprehensive review and synthesis of the literature in various domains was performed to establish the concept. Founded on the theory of planned behavior, it is postulated that consumers’ attitudes toward healthy food form their intention to consume healthy food. Concurrently, the attitude toward healthy food is preceded by food choice motives (e.g., health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity, and ethical concern). It is also argued that personality traits could potentially moderate the strength of motive-attitude-intention relationships. It is important to empirically examine the parameter relationships specified in the proposed research framework to expand theoretical knowledge about the motivation, attitude, and intention paradigm and the indirect effects of personality traits. Most importantly, future empirical assessment of the research model will offer practical insights into the design of behavioral interventions that promote healthy dietary patterns and promote overall health among Czech consumers, especially in the post-pandemic era.Understanding the Factors Underlying Czech Consumers’ Choice of Healthy Food: a Conceptual FrameworkObesity and other diet-related diseases remain a significant public health concern around the world. Besides, obesity rates continue to overwhelm in the Czech Republic, pressing policymakers to design interventions that support disease prevention and promote overall health among the population. However, crafting effective interventions requires comprehensive knowledge about consumers’ food choices and dietary patterns, which remains limited in the context of Czechia. In an attempt to narrow this gap, this paper presents a conceptual framework for understanding the factors underlying Czech consumers’ choice of healthy food. A comprehensive review and synthesis of the literature in various domains was performed to establish the concept. Founded on the theory of planned behavior, it is postulated that consumers’ attitudes toward healthy food form their intention to consume healthy food. Concurrently, the attitude toward healthy food is preceded by food choice motives (e.g., health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity, and ethical concern). It is also argued that personality traits could potentially moderate the strength of motive-attitude-intention relationships. It is important to empirically examine the parameter relationships specified in the proposed research framework to expand theoretical knowledge about the motivation, attitude, and intention paradigm and the indirect effects of personality traits. Most importantly, future empirical assessment of the research model will offer practical insights into the design of behavioral interventions that promote healthy dietary patterns and promote overall health among Czech consumers, especially in the post-pandemic era.

Název v anglickém jazyce

Understanding the Factors Underlying Czech Consumers’ Choice of Healthy Food: a Conceptual Framework

Popis výsledku anglicky

Obesity and other diet-related diseases remain a significant public health concern around the world. Besides, obesity rates continue to overwhelm in the Czech Republic, pressing policymakers to design interventions that support disease prevention and promote overall health among the population. However, crafting effective interventions requires comprehensive knowledge about consumers’ food choices and dietary patterns, which remains limited in the context of Czechia. In an attempt to narrow this gap, this paper presents a conceptual framework for understanding the factors underlying Czech consumers’ choice of healthy food. A comprehensive review and synthesis of the literature in various domains was performed to establish the concept. Founded on the theory of planned behavior, it is postulated that consumers’ attitudes toward healthy food form their intention to consume healthy food. Concurrently, the attitude toward healthy food is preceded by food choice motives (e.g., health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity, and ethical concern). It is also argued that personality traits could potentially moderate the strength of motive-attitude-intention relationships. It is important to empirically examine the parameter relationships specified in the proposed research framework to expand theoretical knowledge about the motivation, attitude, and intention paradigm and the indirect effects of personality traits. Most importantly, future empirical assessment of the research model will offer practical insights into the design of behavioral interventions that promote healthy dietary patterns and promote overall health among Czech consumers, especially in the post-pandemic era.Understanding the Factors Underlying Czech Consumers’ Choice of Healthy Food: a Conceptual FrameworkObesity and other diet-related diseases remain a significant public health concern around the world. Besides, obesity rates continue to overwhelm in the Czech Republic, pressing policymakers to design interventions that support disease prevention and promote overall health among the population. However, crafting effective interventions requires comprehensive knowledge about consumers’ food choices and dietary patterns, which remains limited in the context of Czechia. In an attempt to narrow this gap, this paper presents a conceptual framework for understanding the factors underlying Czech consumers’ choice of healthy food. A comprehensive review and synthesis of the literature in various domains was performed to establish the concept. Founded on the theory of planned behavior, it is postulated that consumers’ attitudes toward healthy food form their intention to consume healthy food. Concurrently, the attitude toward healthy food is preceded by food choice motives (e.g., health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity, and ethical concern). It is also argued that personality traits could potentially moderate the strength of motive-attitude-intention relationships. It is important to empirically examine the parameter relationships specified in the proposed research framework to expand theoretical knowledge about the motivation, attitude, and intention paradigm and the indirect effects of personality traits. Most importantly, future empirical assessment of the research model will offer practical insights into the design of behavioral interventions that promote healthy dietary patterns and promote overall health among Czech consumers, especially in the post-pandemic era.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/EF19_073%2F0016941" target="_blank" >EF19_073/0016941: Juniorské granty UTB ve Zlíně</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Fostering recovery through metaverse business modelling

ISBN

978-83-67405-07-2

ISSN

—

e-ISSN

—

Počet stran výsledku

11

Strana od-do

54-64

Název nakladatele

Sciendo De Gruyter

Místo vydání

Varšava

Místo konání akce

Bukurešť

Datum konání akce

16. 6. 2022

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—