Nudging Healthy Food Consumer Choices in Diverse Environments: Extant Knowledge and Research Directions

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63539198" target="_blank" >RIV/70883521:28120/21:63539198 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Nudging Healthy Food Consumer Choices in Diverse Environments: Extant Knowledge and Research Directions

Popis výsledku v původním jazyce

The increasing rates of diet-related health problems remain a significant social issue of today, and even more in the incidence of the Covid-19 pandemic. However, even when the pandemic subsides, it is still vital to maintain healthier lifestyles, particularly concerning the choice of healthy food. Despite people&apos;s inherent consciousness of the positive impacts of healthier food choices, there is still a need to stimulate further and encourage consumers to manifest the desired behaviour. Over the past years, evidence is growing on the use of &quot;nudges&quot; – a concept in the framework of nudge theory in behavioural economics, aiming to induce behavioural changes among people and consequently counter diverse social issues. Nevertheless, as the concept is still in its infancy, a paucity of knowledge remains as to the types of nudges empirically examined in the foodservice sector, their efficacy in in-store and online retail environments, and the subsisting concerns needed resolves in future research initiatives. In response to this, a comprehensive literature review was conducted. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) guidelines, about 80 journal articles published from 2014-2021 in the Scopus and Web of Science databases were reviewed. The selection covers research papers that experimentally assessed the nudge as behavioural intervention in the healthy food choice. Key findings reveal many nudges tested in the existing literature and have proven their effectiveness in healthy consumer choices. Nevertheless, specific population characteristics may influence the effectiveness of the intervention. For instance, verbal prompts, internal commitment devices, and nudges with hedonic attributes eliciting entertainment and enjoyment seem more promising for children than adults. Meanwhile, descriptions (nutrition labelling), placement (proximity/visibility), and visual enhancement nudges work effectively on the adult population in real-world or lab-based experimental setups. The review findings likewise recognize the scarcity of knowledge on the use and effectiveness of nudge interventions in virtual environments. Hence, with the increasing relevance of off-site shopping, the examination of nudges towards healthier food choices among consumers is a promising research direction. Extant studies have suggested further investigation of healthy food nudging interventions in diverse environments (i.e., low-income countries and vulnerable population groups) to offer more conclusive and complement extant findings. Indeed, the problems associated with a healthy diet affect the health of society and, consequently, economic performance. Nudge interventions are simple, effective, and low-cost tools that can have a very invasive positive effect on consumers within healthier consumer choices. Acquiring comprehensive knowledge would be relevant to various online and offline enterprises in promoting healthier food choices among consumers and together support public policies to mitigate health-related issues in societies around the globe.

Název v anglickém jazyce

Nudging Healthy Food Consumer Choices in Diverse Environments: Extant Knowledge and Research Directions

Popis výsledku anglicky

The increasing rates of diet-related health problems remain a significant social issue of today, and even more in the incidence of the Covid-19 pandemic. However, even when the pandemic subsides, it is still vital to maintain healthier lifestyles, particularly concerning the choice of healthy food. Despite people&apos;s inherent consciousness of the positive impacts of healthier food choices, there is still a need to stimulate further and encourage consumers to manifest the desired behaviour. Over the past years, evidence is growing on the use of &quot;nudges&quot; – a concept in the framework of nudge theory in behavioural economics, aiming to induce behavioural changes among people and consequently counter diverse social issues. Nevertheless, as the concept is still in its infancy, a paucity of knowledge remains as to the types of nudges empirically examined in the foodservice sector, their efficacy in in-store and online retail environments, and the subsisting concerns needed resolves in future research initiatives. In response to this, a comprehensive literature review was conducted. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) guidelines, about 80 journal articles published from 2014-2021 in the Scopus and Web of Science databases were reviewed. The selection covers research papers that experimentally assessed the nudge as behavioural intervention in the healthy food choice. Key findings reveal many nudges tested in the existing literature and have proven their effectiveness in healthy consumer choices. Nevertheless, specific population characteristics may influence the effectiveness of the intervention. For instance, verbal prompts, internal commitment devices, and nudges with hedonic attributes eliciting entertainment and enjoyment seem more promising for children than adults. Meanwhile, descriptions (nutrition labelling), placement (proximity/visibility), and visual enhancement nudges work effectively on the adult population in real-world or lab-based experimental setups. The review findings likewise recognize the scarcity of knowledge on the use and effectiveness of nudge interventions in virtual environments. Hence, with the increasing relevance of off-site shopping, the examination of nudges towards healthier food choices among consumers is a promising research direction. Extant studies have suggested further investigation of healthy food nudging interventions in diverse environments (i.e., low-income countries and vulnerable population groups) to offer more conclusive and complement extant findings. Indeed, the problems associated with a healthy diet affect the health of society and, consequently, economic performance. Nudge interventions are simple, effective, and low-cost tools that can have a very invasive positive effect on consumers within healthier consumer choices. Acquiring comprehensive knowledge would be relevant to various online and offline enterprises in promoting healthier food choices among consumers and together support public policies to mitigate health-related issues in societies around the globe.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/EF19_073%2F0016941" target="_blank" >EF19_073/0016941: Juniorské granty UTB ve Zlíně</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Managing Knowledge in Uncertain Times PROCEEDINGS

ISBN

978-88-96687-14-7

ISSN

2280-787X

e-ISSN

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Počet stran výsledku

23

Strana od-do

473-496

Název nakladatele

International Forum on Knowledge Asset Dynamics

Místo vydání

Řím

Místo konání akce

Řím

Datum konání akce

1. 9. 2021

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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