Game mechanics differences for Kosovans social media purchasers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63521133" target="_blank" >RIV/70883521:28120/18:63521133 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Game mechanics differences for Kosovans social media purchasers

Popis výsledku v původním jazyce

Consumer behaviour in the theoretical aspect has evolved over the years. Moreover, numerous seller have moved from physical retailer to online e-commerce websites or pages on social media. Social media within years have expanded the usage in the commercial world. In the digitization era, where consumers are daily users of technology and social media, gamification has been seen as an innovative engaging and motivating technique. So far, gamification has been employed in different fields such as healthcare, sustainability, government, transportation, education, and so on. Although, gamification appliance in consumer behaviour domain is not that much explored. Furthermore, one of gamification elements is game mechanics, which has been applied for the research purpose. This paper aims to explain the differences between consumers of different age groups and cities in the Republic of Kosovo regarding the game mechanics influence when purchasing via social media. A qualitative approach followed by a non-parametric test, Chi-Square test, has been employed to describe and explain the differences between the groups. This paper contributes to the existing theory of gamification, game mechanics and its impact on social media purchasers.

Název v anglickém jazyce

Game mechanics differences for Kosovans social media purchasers

Popis výsledku anglicky

Consumer behaviour in the theoretical aspect has evolved over the years. Moreover, numerous seller have moved from physical retailer to online e-commerce websites or pages on social media. Social media within years have expanded the usage in the commercial world. In the digitization era, where consumers are daily users of technology and social media, gamification has been seen as an innovative engaging and motivating technique. So far, gamification has been employed in different fields such as healthcare, sustainability, government, transportation, education, and so on. Although, gamification appliance in consumer behaviour domain is not that much explored. Furthermore, one of gamification elements is game mechanics, which has been applied for the research purpose. This paper aims to explain the differences between consumers of different age groups and cities in the Republic of Kosovo regarding the game mechanics influence when purchasing via social media. A qualitative approach followed by a non-parametric test, Chi-Square test, has been employed to describe and explain the differences between the groups. This paper contributes to the existing theory of gamification, game mechanics and its impact on social media purchasers.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Economic and Social Development: 13th International Scientific Conference on Economic and Social Development

ISBN

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ISSN

1849-7535

e-ISSN

neuvedeno

Počet stran výsledku

9

Strana od-do

141-149

Název nakladatele

Varazdin Development and Entrepreneurship Agency

Místo vydání

Berlín

Místo konání akce

Zagreb

Datum konání akce

14. 12. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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