Does brand matter in shoppers’ decision on used-products? A Review of Empirical Literature

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Does brand matter in shoppers’ decision on used-products? A Review of Empirical Literature

Popis výsledku v původním jazyce

Research background: The growing and widespread of consumers’ retail market- place has been polarized heavily by used-products (second-hand goods). Yet, con- sumers’ income, brand motivations among others to somewhat extent included in determining consumers’ motivation in buying used-products. However, an array of empirical literature on this theme show a varied interpretations regarding the brand attributes (core values) as a variables informing and triggering the buying of used- products. Purpose of article: The paper sought to draw attention to sellers by exploring how brand plays a key role in consumers’ buying decision regarding used-product. Methods: we employed document analysis to review a related published articles from reputable international journal indexed in Scopus, web of science, and sci- ence direct data base for this study. Findings &amp; Value added: Findings show that, attributes of brand including not limited to brand loyalty, brand experience, brand image, brand origin and brand affiliate were deduced form previous studies as consumer-motivators of brand in buying decision process of used-product. Practical and managerial implication of this study would be a wake-up call to operators in the retailing market especially, start-ups, and small and micro shops in their effort to clamor for market share. The study offers a theoretical insight by widening the scope of demand factors in the field of marketing and business economics. Recommendation for future research direction were indicated at the latter part of the paper.

Název v anglickém jazyce

Does brand matter in shoppers’ decision on used-products? A Review of Empirical Literature

Popis výsledku anglicky

Research background: The growing and widespread of consumers’ retail market- place has been polarized heavily by used-products (second-hand goods). Yet, con- sumers’ income, brand motivations among others to somewhat extent included in determining consumers’ motivation in buying used-products. However, an array of empirical literature on this theme show a varied interpretations regarding the brand attributes (core values) as a variables informing and triggering the buying of used- products. Purpose of article: The paper sought to draw attention to sellers by exploring how brand plays a key role in consumers’ buying decision regarding used-product. Methods: we employed document analysis to review a related published articles from reputable international journal indexed in Scopus, web of science, and sci- ence direct data base for this study. Findings &amp; Value added: Findings show that, attributes of brand including not limited to brand loyalty, brand experience, brand image, brand origin and brand affiliate were deduced form previous studies as consumer-motivators of brand in buying decision process of used-product. Practical and managerial implication of this study would be a wake-up call to operators in the retailing market especially, start-ups, and small and micro shops in their effort to clamor for market share. The study offers a theoretical insight by widening the scope of demand factors in the field of marketing and business economics. Recommendation for future research direction were indicated at the latter part of the paper.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

CONTEMPORARY ISSUES IN ECONOMY

ISBN

978-83-65605-10-8

ISSN

2544-2384

e-ISSN

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Počet stran výsledku

13

Strana od-do

134-146

Název nakladatele

Institute of Economic Research

Místo vydání

Toruň

Místo konání akce

Toruň

Datum konání akce

27. 6. 2019

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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