Explaining green purchase behaviour through generational cohort theory: A conceptual study

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526045" target="_blank" >RIV/70883521:28120/20:63526045 - isvavai.cz</a>

Výsledek na webu

<a href="http://ocs.ef.jcu.cz/files/site/INPROFORUM%202020_ConferenceProceeding.pdf" target="_blank" >http://ocs.ef.jcu.cz/files/site/INPROFORUM%202020_ConferenceProceeding.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Explaining green purchase behaviour through generational cohort theory: A conceptual study

Popis výsledku v původním jazyce

The term “Green” is attracting considerable attention within the lodging sector (Chen et al., 2009, Kim and Han, 2010). The interchangeable use of terms—green, sustainable, eco-friendly, and environmentally responsible—is quite common when describing a green lodging firm (Pizam, 2009). There has been a growing awareness of the environmental impact of hotel operation and development among customers, operators, and investors (Chen et al., 2009, Jones et al., 2014, Pryce, 2001). Lodging customers in recent years have become increasingly concerned about the environmental impact of the hotel industry (Lee et al.; 2011). A multi-dimensional instrument, known as the Theory of Green Purchase Behaviour (Han, 2020) has been developed to gauge tourists’ behaviour towards the purchase of green tourism products and services, this conceptual study aims to extend the above theory by incorporating the Cohort Generational Theory (Manheim, 1952) with an aim to estimate purchase propensities among Millennials and Generation Z. The study intends to investigate the intentions and estimate probable causes that lead to sustainable tourism consumption patterns across the generational cohorts taken into consideration

Název v anglickém jazyce

Explaining green purchase behaviour through generational cohort theory: A conceptual study

Popis výsledku anglicky

The term “Green” is attracting considerable attention within the lodging sector (Chen et al., 2009, Kim and Han, 2010). The interchangeable use of terms—green, sustainable, eco-friendly, and environmentally responsible—is quite common when describing a green lodging firm (Pizam, 2009). There has been a growing awareness of the environmental impact of hotel operation and development among customers, operators, and investors (Chen et al., 2009, Jones et al., 2014, Pryce, 2001). Lodging customers in recent years have become increasingly concerned about the environmental impact of the hotel industry (Lee et al.; 2011). A multi-dimensional instrument, known as the Theory of Green Purchase Behaviour (Han, 2020) has been developed to gauge tourists’ behaviour towards the purchase of green tourism products and services, this conceptual study aims to extend the above theory by incorporating the Cohort Generational Theory (Manheim, 1952) with an aim to estimate purchase propensities among Millennials and Generation Z. The study intends to investigate the intentions and estimate probable causes that lead to sustainable tourism consumption patterns across the generational cohorts taken into consideration

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 14th International Scientific Conference INPROFORUM Business Cycles – more than Economic Phenomena

ISBN

978-80-7394-824-5

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

214-219

Název nakladatele

Jihočeská univerzita v Českých Budějovicích

Místo vydání

České Budějovice

Místo konání akce

České Budějovice

Datum konání akce

5. 11. 2020

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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