Value creation through social media marketing: A threat to sustainability performance?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526229" target="_blank" >RIV/70883521:28120/20:63526229 - isvavai.cz</a>

Výsledek na webu

<a href="https://link.springer.com/chapter/10.1007%2F978-3-030-64861-9_42" target="_blank" >https://link.springer.com/chapter/10.1007%2F978-3-030-64861-9_42</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-64861-9_42" target="_blank" >10.1007/978-3-030-64861-9_42</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Value creation through social media marketing: A threat to sustainability performance?

Popis výsledku v původním jazyce

This paper contributes to the discussion on value creation. Using the literature review approach, it explains why co-creation cannot be the sole consequence of the value creation process between producers and customers. The paper shows through some empirical studies how value co-destruction sometimes occurs; depending on how the collaborative process between producers and customers is handled. The authors further discuss how sustainability performance may be affected by value creation. The review exposes the lack of both empirical and conceptual work in the area. Based on this, the authors suggest a framework that incorporates sustainability performance and value co-destruction and also offer propositions for further studies. © 2020, IFIP International Federation for Information Processing.

Název v anglickém jazyce

Value creation through social media marketing: A threat to sustainability performance?

Popis výsledku anglicky

This paper contributes to the discussion on value creation. Using the literature review approach, it explains why co-creation cannot be the sole consequence of the value creation process between producers and customers. The paper shows through some empirical studies how value co-destruction sometimes occurs; depending on how the collaborative process between producers and customers is handled. The authors further discuss how sustainability performance may be affected by value creation. The review exposes the lack of both empirical and conceptual work in the area. Based on this, the authors suggest a framework that incorporates sustainability performance and value co-destruction and also offer propositions for further studies. © 2020, IFIP International Federation for Information Processing.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation

ISBN

978-3-030-64860-2

ISSN

—

e-ISSN

—

Počet stran výsledku

12

Strana od-do

475-486

Název nakladatele

Springer

Místo vydání

Cham

Místo konání akce

Tiruchirappalli

Datum konání akce

17. 12. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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