Marital Status and Satisfaction of Online Shoppers in the Beauty and Cosmetic Sector in Vietnam

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63526601" target="_blank" >RIV/70883521:28120/21:63526601 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.koreascience.or.kr/article/JAKO202104142265641.page" target="_blank" >https://www.koreascience.or.kr/article/JAKO202104142265641.page</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.13106/jafeb.2021.vol8.no2.1005" target="_blank" >10.13106/jafeb.2021.vol8.no2.1005</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Marital Status and Satisfaction of Online Shoppers in the Beauty and Cosmetic Sector in Vietnam

Popis výsledku v původním jazyce

We investigate the impact of marital status on the levels of satisfaction of online shoppers in the beauty and cosmetics industry in Vietnam. We find a significant difference in satisfaction between married and divorced/separated online shoppers. More specifically, the latter reveals higher level of satisfaction than the former. Extended analyses further show that this finding is only observed for female online shoppers whilst it is insignificant for their male counterparts. Moreover, we find significant differences in determinants of customer satisfaction between three different groups of online shoppers: single, married, and divorced/separated. While married individuals’ satisfaction is affected by all factors (Online shopping experience; Seller Services; External Incentives; Security/Privacy), that of their divorced/separated peers are influenced by only seller services and external incentives. Also, single participants are satisfied with their online shopping driven by their online shopping experience and external incentives. Our findings contribute to the stream of customer satisfaction literature, and to the studies in beauty and cosmetics sector as well as online shopping trends in Vietnam. They contain implications for existing online businesses and new or potential market entrants as to which customer demographic factors have significant influences in terms of customer psychology, behaviour and their satisfaction. Keywords: Males, Females, Online Shopping, Satisfaction, Beauty and Cosmetics, Vietnam

Název v anglickém jazyce

Marital Status and Satisfaction of Online Shoppers in the Beauty and Cosmetic Sector in Vietnam

Popis výsledku anglicky

We investigate the impact of marital status on the levels of satisfaction of online shoppers in the beauty and cosmetics industry in Vietnam. We find a significant difference in satisfaction between married and divorced/separated online shoppers. More specifically, the latter reveals higher level of satisfaction than the former. Extended analyses further show that this finding is only observed for female online shoppers whilst it is insignificant for their male counterparts. Moreover, we find significant differences in determinants of customer satisfaction between three different groups of online shoppers: single, married, and divorced/separated. While married individuals’ satisfaction is affected by all factors (Online shopping experience; Seller Services; External Incentives; Security/Privacy), that of their divorced/separated peers are influenced by only seller services and external incentives. Also, single participants are satisfied with their online shopping driven by their online shopping experience and external incentives. Our findings contribute to the stream of customer satisfaction literature, and to the studies in beauty and cosmetics sector as well as online shopping trends in Vietnam. They contain implications for existing online businesses and new or potential market entrants as to which customer demographic factors have significant influences in terms of customer psychology, behaviour and their satisfaction. Keywords: Males, Females, Online Shopping, Satisfaction, Beauty and Cosmetics, Vietnam

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Asian Finance, Economics and Business

ISSN

2288-4637

e-ISSN

—

Svazek periodika

8

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

KR - Korejská republika

Počet stran výsledku

11

Strana od-do

1005-2015

Kód UT WoS článku

000626982800095

EID výsledku v databázi Scopus

2-s2.0-85100953412