Online grocery shopping: the customers´ perspective in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63531358" target="_blank" >RIV/70883521:28120/21:63531358 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/47813059:19520/21:A0000223

Výsledek na webu

<a href="http://economic-research.pl/Journals/index.php/eq/article/view/1918" target="_blank" >http://economic-research.pl/Journals/index.php/eq/article/view/1918</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.24136/eq.2021.025" target="_blank" >10.24136/eq.2021.025</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Online grocery shopping: the customers´ perspective in the Czech Republic

Popis výsledku v původním jazyce

Research background: Online shopping is becoming popular among most customers thanks to quickness and easy shopping, and also due the COVID pandemic. Companies are aware of the great interest of customers and, as a consequence, e-commerce is expanding. There has been a significant increase in online grocery purchases due to economic growth in the past few years. Online shopping attracts a lot of research interest, individual authors and this is a widely dis-cussed topic. It should be borne in mind that online purchasing of food has its own peculiarities compared to the segment of electronics or fashion from the perspective of everyday needs. Purpose of the article: The aim of the study is to analyze specific consumer behaviour in online purchasing of groceries. This study takes into account the age and purchasing preferences of online grocery purchasers. Methods: The study was conducted using quantitative research. Data (n = 171) was obtained by using a questionnaire survey done in the Czech Republic. The questionnaire survey contained 17 questions. For the statistical evaluation, Chi-square test and Pearson&apos;s correlation test were used. For the statistical evaluation, Chi-square test and Pearson ́s correlation test were used.

Název v anglickém jazyce

Online grocery shopping: the customers´ perspective in the Czech Republic

Popis výsledku anglicky

Research background: Online shopping is becoming popular among most customers thanks to quickness and easy shopping, and also due the COVID pandemic. Companies are aware of the great interest of customers and, as a consequence, e-commerce is expanding. There has been a significant increase in online grocery purchases due to economic growth in the past few years. Online shopping attracts a lot of research interest, individual authors and this is a widely dis-cussed topic. It should be borne in mind that online purchasing of food has its own peculiarities compared to the segment of electronics or fashion from the perspective of everyday needs. Purpose of the article: The aim of the study is to analyze specific consumer behaviour in online purchasing of groceries. This study takes into account the age and purchasing preferences of online grocery purchasers. Methods: The study was conducted using quantitative research. Data (n = 171) was obtained by using a questionnaire survey done in the Czech Republic. The questionnaire survey contained 17 questions. For the statistical evaluation, Chi-square test and Pearson&apos;s correlation test were used. For the statistical evaluation, Chi-square test and Pearson ́s correlation test were used.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Equilibrium. Quarterly Journal of Economics and Economic Policy

ISSN

1689-765X

e-ISSN

—

Svazek periodika

2021

Číslo periodika v rámci svazku

16

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

17

Strana od-do

"679–695"

Kód UT WoS článku

000707650000009

EID výsledku v databázi Scopus

2-s2.0-85117170044