Digital Era and Consumer Behavior on the Internet

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F20%3A00001586" target="_blank" >RIV/75081431:_____/20:00001586 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1007/978-3-030-27015-5_12" target="_blank" >http://dx.doi.org/10.1007/978-3-030-27015-5_12</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-27015-5_12" target="_blank" >10.1007/978-3-030-27015-5_12</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Digital Era and Consumer Behavior on the Internet

Popis výsledku v původním jazyce

Living in the digital era is connected with changes that logically influence also entrepreneurs who operate on the internet and run shops in the digitized form (i.e. e-shops). In general, e-shops are very popular with final customers; however, consumers are aware of leaving digital traces on the internet so they are more and more interested in privacy concerns. The aim of this paper is to answer the following research question: “Do men and women be-have equally in selected situations?” Necessary data was collected by means of a printed questionnaire (n = 431) and subsequent data analysis was carried out by Chi-square test of independence and descriptive statistics. The overall results show that there are almost as big groups of those who have done it and those who have not. As for purchase refusal due to e-shop’s requirement for too much personal data, there is no difference between men and women when shopping online. The majority of respondents has ever refused the purchase.

Název v anglickém jazyce

Digital Era and Consumer Behavior on the Internet

Popis výsledku anglicky

Living in the digital era is connected with changes that logically influence also entrepreneurs who operate on the internet and run shops in the digitized form (i.e. e-shops). In general, e-shops are very popular with final customers; however, consumers are aware of leaving digital traces on the internet so they are more and more interested in privacy concerns. The aim of this paper is to answer the following research question: “Do men and women be-have equally in selected situations?” Necessary data was collected by means of a printed questionnaire (n = 431) and subsequent data analysis was carried out by Chi-square test of independence and descriptive statistics. The overall results show that there are almost as big groups of those who have done it and those who have not. As for purchase refusal due to e-shop’s requirement for too much personal data, there is no difference between men and women when shopping online. The majority of respondents has ever refused the purchase.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Digital Age: Chances, Challenges and Future

ISBN

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ISSN

2367-3370

e-ISSN

—

Počet stran výsledku

9

Strana od-do

92-100

Název nakladatele

Springer

Místo vydání

Basel, Switzerland

Místo konání akce

Samara, Russia

Datum konání akce

26. 4. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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