Preferences of men and women in the Czech Republic when shopping for food

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F12%3A00179981" target="_blank" >RIV/62156489:43110/12:00179981 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Preferences of men and women in the Czech Republic when shopping for food

Popis výsledku v původním jazyce

Buying behavior of men and women shows considerable differences. The individual stages of purchase decision-making process lead to convergence or conversely deepening of these differences. The paper provides results of analysis of chosen aspects of consumer behavior of men and women in the Czech Republic. It focuses on the grocery shopping in small-sized shops. Due to the complexity of the problem the research could not cover all aspects associated with this topic. It identifies who in a household is responsible for grocery shopping, how often and in what quantity of purchases. The paper examines to what extent is a purchase planned and by what a consumer is usually stimulated to an impulsive shopping. Further, it describes factors leading to a choiceof shopping place and to a satisfaction with shopping conditions. The primary data was collected through a method of in-depth interviews conducted from January to March 2011 on a sample of 56 respondents in the three smaller stores in the

Název v anglickém jazyce

Preferences of men and women in the Czech Republic when shopping for food

Popis výsledku anglicky

Buying behavior of men and women shows considerable differences. The individual stages of purchase decision-making process lead to convergence or conversely deepening of these differences. The paper provides results of analysis of chosen aspects of consumer behavior of men and women in the Czech Republic. It focuses on the grocery shopping in small-sized shops. Due to the complexity of the problem the research could not cover all aspects associated with this topic. It identifies who in a household is responsible for grocery shopping, how often and in what quantity of purchases. The paper examines to what extent is a purchase planned and by what a consumer is usually stimulated to an impulsive shopping. Further, it describes factors leading to a choiceof shopping place and to a satisfaction with shopping conditions. The primary data was collected through a method of in-depth interviews conducted from January to March 2011 on a sample of 56 respondents in the three smaller stores in the

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

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Svazek periodika

60

Číslo periodika v rámci svazku

7

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

8

Strana od-do

425-432

Kód UT WoS článku

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EID výsledku v databázi Scopus

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