Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F24%3A43926345" target="_blank" >RIV/62156489:43110/24:43926345 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.3390/jtaer19040127" target="_blank" >https://doi.org/10.3390/jtaer19040127</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/jtaer19040127" target="_blank" >10.3390/jtaer19040127</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study

Popis výsledku v původním jazyce

This study examines the relationships between socio-demographic factors, purchase frequency, internet expertise, and unethical return behavior in apparel e-commerce, with a particular focus on the act of wardrobing-wearing and then returning used apparel. The research involved a survey of 1026 online apparel consumers from Portugal and the Czech Republic. The results show that frequent buyers, internet-savvy users, women and younger e-consumers report more satisfactory return experiences. However, several e-consumers engage in wardrobe shopping, with higher rates observed among males, internet-savvy users and youth. There are differences between the countries studied: in the Czech sample, men and advanced internet users are more likely to engage in wardrobing, while in the Portuguese sample, it is more prevalent among younger e-consumers. The results also document that, overall, men are seven times more likely to practice unethical return, while increasing age decreases the likelihood. The originality of the study lies in its approach and findings, which contribute to the understanding of post-purchase behavior and moral hazards in e-commerce and highlight the need for retailers to balance return policies that prevent abuse while maintaining customer satisfaction. Recommendations are made for improving loyalty programs and personalizing the e-shopping experience to minimize returns and promote ethical consumer behavior. Further research is suggested to develop these findings and improve return management in apparel e-commerce.

Název v anglickém jazyce

Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study

Popis výsledku anglicky

This study examines the relationships between socio-demographic factors, purchase frequency, internet expertise, and unethical return behavior in apparel e-commerce, with a particular focus on the act of wardrobing-wearing and then returning used apparel. The research involved a survey of 1026 online apparel consumers from Portugal and the Czech Republic. The results show that frequent buyers, internet-savvy users, women and younger e-consumers report more satisfactory return experiences. However, several e-consumers engage in wardrobe shopping, with higher rates observed among males, internet-savvy users and youth. There are differences between the countries studied: in the Czech sample, men and advanced internet users are more likely to engage in wardrobing, while in the Portuguese sample, it is more prevalent among younger e-consumers. The results also document that, overall, men are seven times more likely to practice unethical return, while increasing age decreases the likelihood. The originality of the study lies in its approach and findings, which contribute to the understanding of post-purchase behavior and moral hazards in e-commerce and highlight the need for retailers to balance return policies that prevent abuse while maintaining customer satisfaction. Recommendations are made for improving loyalty programs and personalizing the e-shopping experience to minimize returns and promote ethical consumer behavior. Further research is suggested to develop these findings and improve return management in apparel e-commerce.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Theoretical and Applied Electronic Commerce Research

ISSN

0718-1876

e-ISSN

0718-1876

Svazek periodika

19

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CH - Švýcarská konfederace

Počet stran výsledku

23

Strana od-do

2650-2672

Kód UT WoS článku

001386970200001

EID výsledku v databázi Scopus

2-s2.0-85213437211