INVESTIGATING FACTORS INFLUENCING YOUNG CONSUMERS' E-LOYALTY TO TOURISM SITES

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

INVESTIGATING FACTORS INFLUENCING YOUNG CONSUMERS' E-LOYALTY TO TOURISM SITES

Popis výsledku v původním jazyce

The customers’ loyalty plays a vital role in tourism development and the frequency of visitingtourism sites. Certain variables emanating from external and internal sources tend to influence the e-loyalty of the tourists in Vietnam. The paper aims at analyzing the influence brought by such variables on the e-loyalty of the young customers towards the tourism sites. The study deploys a structural equation and utilizes a sample to generate a different model, including two separate external variables namely eWOM and site design. The study also aims to analyze two internal elements, customer satisfaction, trust, and how their intention to purchase online platforms is affected. The variables are essential for studying tourism and e-commerce because previous studies did not pay much attention to them. The results indicate that the internal variables tend to have more impact compared to the external variables. The research also proposes a causal model that can be applied successfully by the tourism firms to enhance eloyalty and increase their market share. The performance analysis of the variables indicates satisfaction is the leading variable in enhancing e-loyalty among the customers. From the study, trust emerges to be the most important variable that affects e-loyalty. Tourism companies should; therefore, not only carefully consider trust, but also the external and internal variables that influence consumer behavior and affect their intention to make online purchases

Název v anglickém jazyce

INVESTIGATING FACTORS INFLUENCING YOUNG CONSUMERS' E-LOYALTY TO TOURISM SITES

Popis výsledku anglicky

The customers’ loyalty plays a vital role in tourism development and the frequency of visitingtourism sites. Certain variables emanating from external and internal sources tend to influence the e-loyalty of the tourists in Vietnam. The paper aims at analyzing the influence brought by such variables on the e-loyalty of the young customers towards the tourism sites. The study deploys a structural equation and utilizes a sample to generate a different model, including two separate external variables namely eWOM and site design. The study also aims to analyze two internal elements, customer satisfaction, trust, and how their intention to purchase online platforms is affected. The variables are essential for studying tourism and e-commerce because previous studies did not pay much attention to them. The results indicate that the internal variables tend to have more impact compared to the external variables. The research also proposes a causal model that can be applied successfully by the tourism firms to enhance eloyalty and increase their market share. The performance analysis of the variables indicates satisfaction is the leading variable in enhancing e-loyalty among the customers. From the study, trust emerges to be the most important variable that affects e-loyalty. Tourism companies should; therefore, not only carefully consider trust, but also the external and internal variables that influence consumer behavior and affect their intention to make online purchases

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Conference Proceedings 17th Annual International Bata Conference for Ph.D. Students and Young Researchers

ISBN

978-80-7678-025-5

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

203-213

Název nakladatele

Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

20. 5. 2021

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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