THE INFLUENCE OF GENERATION Z’S PERCEPTION AND PSYCHOLOGICAL OWNERSHIP ON REPURCHASE INTENTION OF E-SHOPPING: AN EVIDENCE IN VIETNAM

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63544858" target="_blank" >RIV/70883521:28120/22:63544858 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.ieeca.org/journal/index.php/JEECAR/article/view/792" target="_blank" >https://www.ieeca.org/journal/index.php/JEECAR/article/view/792</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15549/jeecar.v9i2.792" target="_blank" >10.15549/jeecar.v9i2.792</a>

Jazyk výsledku

angličtina

Název v původním jazyce

THE INFLUENCE OF GENERATION Z’S PERCEPTION AND PSYCHOLOGICAL OWNERSHIP ON REPURCHASE INTENTION OF E-SHOPPING: AN EVIDENCE IN VIETNAM

Popis výsledku v původním jazyce

One of the most significant achievements of Information Communication Technology (ICT) in commerce is e-shopping, which changes shopping behavior in the retail sector. This research examines how Generation Z’s perceptions of the e-shopping benefits and drawbacks and psychological ownership influence their online Repurchase intention in the Vietnamese context. The qualitative method through in-depth interview and quantitative method via a questionnaire survey is employed to assess the Generation Z-ers’ attitudes, perceptions, and psychology toward the benefits and drawbacks of e-shopping and their intention of choosing this channel for repurchasing. PLS-SEM will be associated to discover the relationships between Generation Zers’ psychological ownership, perceptions of e-shopping benefits and drawbacks, and their online Repurchase intention. Findings suggest that Generation Z-ers’ online Repurchase intention is due to Perceived benefits, Psychological ownership, and regardless of Perceived drawbacks. Furthermore, as a moderator of the effect of Perceived drawbacks on Repurchase intention, Psychological ownership may lessen the Generation Z-ers’ concerns of e-shopping drawbacks and enhance their online Repurchase intention.

Název v anglickém jazyce

THE INFLUENCE OF GENERATION Z’S PERCEPTION AND PSYCHOLOGICAL OWNERSHIP ON REPURCHASE INTENTION OF E-SHOPPING: AN EVIDENCE IN VIETNAM

Popis výsledku anglicky

One of the most significant achievements of Information Communication Technology (ICT) in commerce is e-shopping, which changes shopping behavior in the retail sector. This research examines how Generation Z’s perceptions of the e-shopping benefits and drawbacks and psychological ownership influence their online Repurchase intention in the Vietnamese context. The qualitative method through in-depth interview and quantitative method via a questionnaire survey is employed to assess the Generation Z-ers’ attitudes, perceptions, and psychology toward the benefits and drawbacks of e-shopping and their intention of choosing this channel for repurchasing. PLS-SEM will be associated to discover the relationships between Generation Zers’ psychological ownership, perceptions of e-shopping benefits and drawbacks, and their online Repurchase intention. Findings suggest that Generation Z-ers’ online Repurchase intention is due to Perceived benefits, Psychological ownership, and regardless of Perceived drawbacks. Furthermore, as a moderator of the effect of Perceived drawbacks on Repurchase intention, Psychological ownership may lessen the Generation Z-ers’ concerns of e-shopping drawbacks and enhance their online Repurchase intention.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Eastern European and Central Asian Research

ISSN

2328-8272

e-ISSN

2328-8280

Svazek periodika

9

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

20

Strana od-do

240-259

Kód UT WoS článku

000771942100001

EID výsledku v databázi Scopus

2-s2.0-85127665252