ASSESSING MANAGERS’ INTENTION TO INVEST IN INTANGIBLE ASSETS IN SMES: THE EFFECT OF TECHNOLOGY ANXIETY

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63549459" target="_blank" >RIV/70883521:28120/22:63549459 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

ASSESSING MANAGERS’ INTENTION TO INVEST IN INTANGIBLE ASSETS IN SMES: THE EFFECT OF TECHNOLOGY ANXIETY

Popis výsledku v původním jazyce

The purpose of this research is to examine the significance of technology anxiety (TA) within the Unified Theory of Acceptance and Use of Technology (UTAUT) framework by determining the intangible assets adoption intentions among Colombian SMEs. Intangible assets investments are characterised by comparably high inherent risk - particularly computerized information - consequently, owners-managers’ feelings may be particularly affected in the decision-making process. Despite many attempts to extent the response power of the UTAUT framework, the affective components influencing SMEs’ intention to adopt intangible assets remain unexplored, especially in emerging markets. The present study aims to fulfil this gap by including the technology anxiety construct interacting with performance expectancy (PE), effort expectancy (EE), facilitating conditions (FC) and social influence (SI), and considering age and revenue as control variables of the behavioural intention. Structural Equation Model by Partial Least Squares (PLS) path modelling was used to analyse and validate the proposed model. Considering the extant evidence corroborating the intangible assets’ contribution to firms’ competitive advantage, the results of this research are useful for governments and information technology consultants to design and execute appropriate strategies to encourage SMEs managers to include these technology-based innovations in their businesses

Název v anglickém jazyce

ASSESSING MANAGERS’ INTENTION TO INVEST IN INTANGIBLE ASSETS IN SMES: THE EFFECT OF TECHNOLOGY ANXIETY

Popis výsledku anglicky

The purpose of this research is to examine the significance of technology anxiety (TA) within the Unified Theory of Acceptance and Use of Technology (UTAUT) framework by determining the intangible assets adoption intentions among Colombian SMEs. Intangible assets investments are characterised by comparably high inherent risk - particularly computerized information - consequently, owners-managers’ feelings may be particularly affected in the decision-making process. Despite many attempts to extent the response power of the UTAUT framework, the affective components influencing SMEs’ intention to adopt intangible assets remain unexplored, especially in emerging markets. The present study aims to fulfil this gap by including the technology anxiety construct interacting with performance expectancy (PE), effort expectancy (EE), facilitating conditions (FC) and social influence (SI), and considering age and revenue as control variables of the behavioural intention. Structural Equation Model by Partial Least Squares (PLS) path modelling was used to analyse and validate the proposed model. Considering the extant evidence corroborating the intangible assets’ contribution to firms’ competitive advantage, the results of this research are useful for governments and information technology consultants to design and execute appropriate strategies to encourage SMEs managers to include these technology-based innovations in their businesses

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Doctoral Seminar 2022 Proceedings

ISBN

978-80-8096-292-0

ISSN

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e-ISSN

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Počet stran výsledku

5

Strana od-do

398-402

Název nakladatele

AlumniPress Materiálovotechnologická fakulta STU

Místo vydání

Trnava

Místo konání akce

Smolenice Castle

Datum konání akce

27. 4. 2022

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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