Extending the UTAUT Model to Understand the Barriers towards SME Digitalization

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63552198" target="_blank" >RIV/70883521:28120/22:63552198 - isvavai.cz</a>

Výsledek na webu

<a href="https://scindeks.ceon.rs/Article.aspx?artid=1452-48642202403A" target="_blank" >https://scindeks.ceon.rs/Article.aspx?artid=1452-48642202403A</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5937/sjm17-37629" target="_blank" >10.5937/sjm17-37629</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Extending the UTAUT Model to Understand the Barriers towards SME Digitalization

Popis výsledku v původním jazyce

Digitalization has been identified as a core growth driver for small and medium enterprises (SMEs) in this digital era. This study investigates the drivers and barriers aligned with the tendency of owner-managers of SMEs to adopt digitalization. A conceptual framework is developed that extends the unified theory of acceptance and technology (UTAUT) with an anxiety-digitalized environment as a moderating factor of SME owner-managers&apos; intention to adopt digitalization. A quantitative methodology is used to gauge responses from 89 respondents (owner-managers). Additionally, the variance-based structural equation modelling approach (PLS-SEM) is used to analyse and validate the proposed model. Results show that attitude positively mediates the relationship between performance expectancy and intention to adopt digitalization. However, effort expectancy and facilitating conditions were found to negatively influence attitude and intention to adopt digitalization. On the contrary, the results obtained did not confirm the significance of an anxiety-digitalized environment in moderation analyses. Consequently, the overall structural model accounted for 51.1% of the variance in the intention to adopt digitalization among SMEs. This study has theoretically and practically contributed to understanding owner-managers&apos; intent to adopt digitalization of SMEs in the Czech Republic.

Název v anglickém jazyce

Extending the UTAUT Model to Understand the Barriers towards SME Digitalization

Popis výsledku anglicky

Digitalization has been identified as a core growth driver for small and medium enterprises (SMEs) in this digital era. This study investigates the drivers and barriers aligned with the tendency of owner-managers of SMEs to adopt digitalization. A conceptual framework is developed that extends the unified theory of acceptance and technology (UTAUT) with an anxiety-digitalized environment as a moderating factor of SME owner-managers&apos; intention to adopt digitalization. A quantitative methodology is used to gauge responses from 89 respondents (owner-managers). Additionally, the variance-based structural equation modelling approach (PLS-SEM) is used to analyse and validate the proposed model. Results show that attitude positively mediates the relationship between performance expectancy and intention to adopt digitalization. However, effort expectancy and facilitating conditions were found to negatively influence attitude and intention to adopt digitalization. On the contrary, the results obtained did not confirm the significance of an anxiety-digitalized environment in moderation analyses. Consequently, the overall structural model accounted for 51.1% of the variance in the intention to adopt digitalization among SMEs. This study has theoretically and practically contributed to understanding owner-managers&apos; intent to adopt digitalization of SMEs in the Czech Republic.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Serbian Journal of Management

ISSN

1452-4864

e-ISSN

2217-7159

Svazek periodika

17

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

RS - Srbská republika

Počet stran výsledku

22

Strana od-do

403-424

Kód UT WoS článku

000892256100010

EID výsledku v databázi Scopus

2-s2.0-85143871482