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A strategic framework for developing sustainable value propositions

Identifikátory výsledku

  • Kód výsledku v IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63553298" target="_blank" >RIV/70883521:28120/22:63553298 - isvavai.cz</a>

  • Výsledek na webu

    <a href="https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-415/a-strategic-framework-for-developing-sustainable-value-propositions" target="_blank" >https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-415/a-strategic-framework-for-developing-sustainable-value-propositions</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.21511/ppm.20(4).2022.31" target="_blank" >10.21511/ppm.20(4).2022.31</a>

Alternativní jazyky

  • Jazyk výsledku

    angličtina

  • Název v původním jazyce

    A strategic framework for developing sustainable value propositions

  • Popis výsledku v původním jazyce

    The discussion on firms&apos; sustainability performance has resulted in business organizations becoming more conscious of sustainability issues and implementing strategies to ensure sustainable value propositions. The purpose of this study is to explore strategies that firms could use to develop sustainable value propositions. Through an extensive literature review, the study proposed a conceptual framework and further developed hypotheses suggesting that the strategies such as stakeholder involvement, flexible decision- making, and social and environmental values could influence sustainable value propositions. The hypotheses were tested through quantitative research analysis using data collected from owners/managers in 143 SMEs in the coastal areas of Ghana. The data supported almost all the hypotheses, namely H1, H2, and H5-H8 with T-values and P-values of &gt; 1.96 and &lt; 0.05, respectively. This finding indicates that all three core antecedents of sustainable value propositions contributed 78 percent of variations in the model. However, contrary to expectations, the result also showed that shareholder orientation and employee orientation with T-values and P-values of &lt; 1.96 and &gt; 0.05, respectively, did not support sustainable value propositions resulting in rejecting H3 and H4. Despite this outcome, the study concludes that all three strategies are relevant and valuable to firms in developing sustainable value propositions.

  • Název v anglickém jazyce

    A strategic framework for developing sustainable value propositions

  • Popis výsledku anglicky

    The discussion on firms&apos; sustainability performance has resulted in business organizations becoming more conscious of sustainability issues and implementing strategies to ensure sustainable value propositions. The purpose of this study is to explore strategies that firms could use to develop sustainable value propositions. Through an extensive literature review, the study proposed a conceptual framework and further developed hypotheses suggesting that the strategies such as stakeholder involvement, flexible decision- making, and social and environmental values could influence sustainable value propositions. The hypotheses were tested through quantitative research analysis using data collected from owners/managers in 143 SMEs in the coastal areas of Ghana. The data supported almost all the hypotheses, namely H1, H2, and H5-H8 with T-values and P-values of &gt; 1.96 and &lt; 0.05, respectively. This finding indicates that all three core antecedents of sustainable value propositions contributed 78 percent of variations in the model. However, contrary to expectations, the result also showed that shareholder orientation and employee orientation with T-values and P-values of &lt; 1.96 and &gt; 0.05, respectively, did not support sustainable value propositions resulting in rejecting H3 and H4. Despite this outcome, the study concludes that all three strategies are relevant and valuable to firms in developing sustainable value propositions.

Klasifikace

  • Druh

    J<sub>SC</sub> - Článek v periodiku v databázi SCOPUS

  • CEP obor

  • OECD FORD obor

    50204 - Business and management

Návaznosti výsledku

  • Projekt

  • Návaznosti

    S - Specificky vyzkum na vysokych skolach

Ostatní

  • Rok uplatnění

    2022

  • Kód důvěrnosti údajů

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Údaje specifické pro druh výsledku

  • Název periodika

    Problems and Perspectives in Management

  • ISSN

    1727-7051

  • e-ISSN

    1810-5467

  • Svazek periodika

    20

  • Číslo periodika v rámci svazku

    4

  • Stát vydavatele periodika

    UA - Ukrajina

  • Počet stran výsledku

    15

  • Strana od-do

    407-421

  • Kód UT WoS článku

  • EID výsledku v databázi Scopus

    2-s2.0-85147228647