A strategic framework for developing sustainable value propositions
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63553298" target="_blank" >RIV/70883521:28120/22:63553298 - isvavai.cz</a>
Výsledek na webu
<a href="https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-415/a-strategic-framework-for-developing-sustainable-value-propositions" target="_blank" >https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-415/a-strategic-framework-for-developing-sustainable-value-propositions</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.21511/ppm.20(4).2022.31" target="_blank" >10.21511/ppm.20(4).2022.31</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
A strategic framework for developing sustainable value propositions
Popis výsledku v původním jazyce
The discussion on firms' sustainability performance has resulted in business organizations becoming more conscious of sustainability issues and implementing strategies to ensure sustainable value propositions. The purpose of this study is to explore strategies that firms could use to develop sustainable value propositions. Through an extensive literature review, the study proposed a conceptual framework and further developed hypotheses suggesting that the strategies such as stakeholder involvement, flexible decision- making, and social and environmental values could influence sustainable value propositions. The hypotheses were tested through quantitative research analysis using data collected from owners/managers in 143 SMEs in the coastal areas of Ghana. The data supported almost all the hypotheses, namely H1, H2, and H5-H8 with T-values and P-values of > 1.96 and < 0.05, respectively. This finding indicates that all three core antecedents of sustainable value propositions contributed 78 percent of variations in the model. However, contrary to expectations, the result also showed that shareholder orientation and employee orientation with T-values and P-values of < 1.96 and > 0.05, respectively, did not support sustainable value propositions resulting in rejecting H3 and H4. Despite this outcome, the study concludes that all three strategies are relevant and valuable to firms in developing sustainable value propositions.
Název v anglickém jazyce
A strategic framework for developing sustainable value propositions
Popis výsledku anglicky
The discussion on firms' sustainability performance has resulted in business organizations becoming more conscious of sustainability issues and implementing strategies to ensure sustainable value propositions. The purpose of this study is to explore strategies that firms could use to develop sustainable value propositions. Through an extensive literature review, the study proposed a conceptual framework and further developed hypotheses suggesting that the strategies such as stakeholder involvement, flexible decision- making, and social and environmental values could influence sustainable value propositions. The hypotheses were tested through quantitative research analysis using data collected from owners/managers in 143 SMEs in the coastal areas of Ghana. The data supported almost all the hypotheses, namely H1, H2, and H5-H8 with T-values and P-values of > 1.96 and < 0.05, respectively. This finding indicates that all three core antecedents of sustainable value propositions contributed 78 percent of variations in the model. However, contrary to expectations, the result also showed that shareholder orientation and employee orientation with T-values and P-values of < 1.96 and > 0.05, respectively, did not support sustainable value propositions resulting in rejecting H3 and H4. Despite this outcome, the study concludes that all three strategies are relevant and valuable to firms in developing sustainable value propositions.
Klasifikace
Druh
J<sub>SC</sub> - Článek v periodiku v databázi SCOPUS
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2022
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Problems and Perspectives in Management
ISSN
1727-7051
e-ISSN
1810-5467
Svazek periodika
20
Číslo periodika v rámci svazku
4
Stát vydavatele periodika
UA - Ukrajina
Počet stran výsledku
15
Strana od-do
407-421
Kód UT WoS článku
—
EID výsledku v databázi Scopus
2-s2.0-85147228647