Harnessing the power of virtual reality: Enhancing telepresence and inspiring sustainable travel intentions in the tourism industry

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63565078" target="_blank" >RIV/70883521:28120/23:63565078 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.sciencedirect.com/science/article/pii/S0160791X23001835" target="_blank" >https://www.sciencedirect.com/science/article/pii/S0160791X23001835</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.techsoc.2023.102378" target="_blank" >10.1016/j.techsoc.2023.102378</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Harnessing the power of virtual reality: Enhancing telepresence and inspiring sustainable travel intentions in the tourism industry

Popis výsledku v původním jazyce

This study investigates how virtual reality (VR) can enhance telepresence and stimulate VR use and travel intentions in the sustainable tourism industry. 512 local and international tourists in Vietnam participated in an online survey after experiencing a VR experiment. They interacted with an app presenting a sustainable tourist destination based on nature, with the treatment group using VR sets and the control group viewing it on a 2D screen. Results indicate that VR-based tours facilitate greater telepresence than 2D presentations. VR is not a substitute for actual travel, with higher intentions reported to use VR in the future and to visit the tourist destination in real life due to their greater telepresence and perceived enjoyment from VR. This has implications for nature-based sustainable tourism, with further research needed for other types of tourism, including extreme activities.

Název v anglickém jazyce

Harnessing the power of virtual reality: Enhancing telepresence and inspiring sustainable travel intentions in the tourism industry

Popis výsledku anglicky

This study investigates how virtual reality (VR) can enhance telepresence and stimulate VR use and travel intentions in the sustainable tourism industry. 512 local and international tourists in Vietnam participated in an online survey after experiencing a VR experiment. They interacted with an app presenting a sustainable tourist destination based on nature, with the treatment group using VR sets and the control group viewing it on a 2D screen. Results indicate that VR-based tours facilitate greater telepresence than 2D presentations. VR is not a substitute for actual travel, with higher intentions reported to use VR in the future and to visit the tourist destination in real life due to their greater telepresence and perceived enjoyment from VR. This has implications for nature-based sustainable tourism, with further research needed for other types of tourism, including extreme activities.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50901 - Other social sciences

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Technology in Society

ISSN

0160-791X

e-ISSN

1879-3274

Svazek periodika

75

Číslo periodika v rámci svazku

neuvedeno

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

10

Strana od-do

"neuvedeno"

Kód UT WoS článku

001086042700001

EID výsledku v databázi Scopus

2-s2.0-85172416252