Firms’ green knowledge sharing and tourists’ green electronic word-of-mouth intention: a two-wave time-lagged study of moderated mediation model

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F24%3A63576218" target="_blank" >RIV/70883521:28120/24:63576218 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.tandfonline.com/doi/full/10.1080/09669582.2024.2346791" target="_blank" >https://www.tandfonline.com/doi/full/10.1080/09669582.2024.2346791</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/09669582.2024.2346791" target="_blank" >10.1080/09669582.2024.2346791</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Firms’ green knowledge sharing and tourists’ green electronic word-of-mouth intention: a two-wave time-lagged study of moderated mediation model

Popis výsledku v původním jazyce

To address sustainable development goals in the tourism sector, this study sheds light on the importance of novel green marketing strategies as critical tools for promoting environmental sustainability. Anchoring on the service-dominant logic theory, this study’s originality provides a framework that fundamentally reshapes our understanding of how value co-creation between companies and customers can occur in the green context. Specifically, the research indicates the novelty through the lens of service-dominant logic to clarify the impact of companies’ green knowledge sharing on social media as a novel catalyst for tourists’ green electronic word-of-mouth intention. Using a time-lagged study, data compiled from 799 tourists confirm that tourists’ warm glow and green customer engagement behavior in sharing knowledge online with firms function as parallel mediators, thereby explaining the indirect influence of green knowledge sharing on green electronic word-of-mouth intention. Additionally, social network proneness significantly moderates this mediation via green customer engagement behavior. This research marks a seminal contribution by integrating service-dominant logic into green marketing, thereby articulating a nuanced framework that explains how green knowledge sharing can be leveraged to amplify green electronic word-of-mouth intention. By doing so, this study provides practical implica- tions to orienting sustainable tourism through firms’ green knowledge sharing, ultimately promoting tourists’ green behavior.

Název v anglickém jazyce

Firms’ green knowledge sharing and tourists’ green electronic word-of-mouth intention: a two-wave time-lagged study of moderated mediation model

Popis výsledku anglicky

To address sustainable development goals in the tourism sector, this study sheds light on the importance of novel green marketing strategies as critical tools for promoting environmental sustainability. Anchoring on the service-dominant logic theory, this study’s originality provides a framework that fundamentally reshapes our understanding of how value co-creation between companies and customers can occur in the green context. Specifically, the research indicates the novelty through the lens of service-dominant logic to clarify the impact of companies’ green knowledge sharing on social media as a novel catalyst for tourists’ green electronic word-of-mouth intention. Using a time-lagged study, data compiled from 799 tourists confirm that tourists’ warm glow and green customer engagement behavior in sharing knowledge online with firms function as parallel mediators, thereby explaining the indirect influence of green knowledge sharing on green electronic word-of-mouth intention. Additionally, social network proneness significantly moderates this mediation via green customer engagement behavior. This research marks a seminal contribution by integrating service-dominant logic into green marketing, thereby articulating a nuanced framework that explains how green knowledge sharing can be leveraged to amplify green electronic word-of-mouth intention. By doing so, this study provides practical implica- tions to orienting sustainable tourism through firms’ green knowledge sharing, ultimately promoting tourists’ green behavior.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Sustainable Tourism

ISSN

0966-9582

e-ISSN

1747-7646

Svazek periodika

32

Číslo periodika v rámci svazku

7

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

20

Strana od-do

1-20

Kód UT WoS článku

001209511100001

EID výsledku v databázi Scopus

2-s2.0-85192169857