Leveraging Business Model Innovation for Digital Transformation in Iraq

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F25%3A63589838" target="_blank" >RIV/70883521:28120/25:63589838 - isvavai.cz</a>

Výsledek na webu

<a href="https://2y-b6cf.257.cz/bitstream/handle/20.500.12603/885/01_2025-01-01_006_021.pdf?sequence=1&isAllowed=y" target="_blank" >https://2y-b6cf.257.cz/bitstream/handle/20.500.12603/885/01_2025-01-01_006_021.pdf?sequence=1&isAllowed=y</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.36689/uhk/hed/2025-01-002" target="_blank" >10.36689/uhk/hed/2025-01-002</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Leveraging Business Model Innovation for Digital Transformation in Iraq

Popis výsledku v původním jazyce

This study aims to explore the drivers, challenges, and outcomes of digital transformation (DT) in traditional Iraqi businesses by assessing their transition strategies and major performance implications. Conducted through qualitative research, it examines sevenenterprises across diverse industries in Iraq via semi-structured interviews with their senior executives. The motivation for this study lies in the critical role DT plays in fostering economic recovery and growth in developing countries like Iraq, which is navigating the dualchallenges of post-conflict reconstruction and rapid technological advancements. The findings identify key drivers of DT, including the need for competitiveness, operational efficiency, and enhanced customer engagement. However, the transformation is hinderedby challenges such as limited access to advanced technology, cultural resistance, skills shortages, and inadequate regulatory frameworks. Despite these obstacles, DT has led to significant improvements in operational efficiency, customer experience, and market competitiveness. The study emphasizes the importance of business model innovation (BMI) in overcoming barriers to digital adoption and advancing organizational resilience. The research evaluates the influence of DT on operational efficiency, customer engagement,and market competitiveness within Iraq&apos;s evolving economic environment. Key factors such as digital readiness, infrastructure investment, and workforce upskilling are essential for successful digital adoption.

Název v anglickém jazyce

Leveraging Business Model Innovation for Digital Transformation in Iraq

Popis výsledku anglicky

This study aims to explore the drivers, challenges, and outcomes of digital transformation (DT) in traditional Iraqi businesses by assessing their transition strategies and major performance implications. Conducted through qualitative research, it examines sevenenterprises across diverse industries in Iraq via semi-structured interviews with their senior executives. The motivation for this study lies in the critical role DT plays in fostering economic recovery and growth in developing countries like Iraq, which is navigating the dualchallenges of post-conflict reconstruction and rapid technological advancements. The findings identify key drivers of DT, including the need for competitiveness, operational efficiency, and enhanced customer engagement. However, the transformation is hinderedby challenges such as limited access to advanced technology, cultural resistance, skills shortages, and inadequate regulatory frameworks. Despite these obstacles, DT has led to significant improvements in operational efficiency, customer experience, and market competitiveness. The study emphasizes the importance of business model innovation (BMI) in overcoming barriers to digital adoption and advancing organizational resilience. The research evaluates the influence of DT on operational efficiency, customer engagement,and market competitiveness within Iraq&apos;s evolving economic environment. Key factors such as digital readiness, infrastructure investment, and workforce upskilling are essential for successful digital adoption.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Hradec Economic Day proceedings of the international scientific conference

ISBN

978-80-7435-945-3

ISSN

—

e-ISSN

2464-6067

Počet stran výsledku

15

Strana od-do

6-21

Název nakladatele

Univerzita Hradec Králové

Místo vydání

Hradec Králové

Místo konání akce

Hradec Králové

Datum konání akce

10. 4. 2025

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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