Sustainable packaging trends in the beverage industry: A study on production, supply chain, and consumer behavior

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F25%3A63599803" target="_blank" >RIV/70883521:28120/25:63599803 - isvavai.cz</a>

Výsledek na webu

<a href="https://iieta.org/download/file/fid/179556" target="_blank" >https://iieta.org/download/file/fid/179556</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.18280/ijsdp.200706" target="_blank" >10.18280/ijsdp.200706</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Sustainable packaging trends in the beverage industry: A study on production, supply chain, and consumer behavior

Popis výsledku v původním jazyce

This study investigates the factors that influence sustainable packaging trends in the beverage industry, focused on sustainable manufacturing, global supply chain coordination, and consumer behavior in emerging regions. While previous studies examined environmental innovation and consumer preferences separately, this study integrates both by analyzing firm practices, willingness to pay (WTP), and the moderating role of consumer perception. A quantitative approach was used, with 385 responses collected through stratified random selection from four stakeholder groups: customers, students, retail workers, and sustainability specialists. SPSS and AMOS were used to conduct data analysis, which included EFA, CFA, SEM, and moderation. Sustainable manufacturing has a positive influence on global supply chain (β=0.622) and a considerable impact on packaging outcomes, both directly (β=0.362) and through the global supply chain (indirect effect =0.243), which in turn has a direct impact (β=0.391) on sustainable packaging trends in the beverage industry. Accordingly, WTP increases packaging adoption (β=0.251), which is further amplified by positive consumer perception (β=0.557). The study provides new insights into how circular economy activities and perceptual alignment might promote sustainable packaging reform and offers actionable recommendations for beverage companies and governments to align operational practices.

Název v anglickém jazyce

Sustainable packaging trends in the beverage industry: A study on production, supply chain, and consumer behavior

Popis výsledku anglicky

This study investigates the factors that influence sustainable packaging trends in the beverage industry, focused on sustainable manufacturing, global supply chain coordination, and consumer behavior in emerging regions. While previous studies examined environmental innovation and consumer preferences separately, this study integrates both by analyzing firm practices, willingness to pay (WTP), and the moderating role of consumer perception. A quantitative approach was used, with 385 responses collected through stratified random selection from four stakeholder groups: customers, students, retail workers, and sustainability specialists. SPSS and AMOS were used to conduct data analysis, which included EFA, CFA, SEM, and moderation. Sustainable manufacturing has a positive influence on global supply chain (β=0.622) and a considerable impact on packaging outcomes, both directly (β=0.362) and through the global supply chain (indirect effect =0.243), which in turn has a direct impact (β=0.391) on sustainable packaging trends in the beverage industry. Accordingly, WTP increases packaging adoption (β=0.251), which is further amplified by positive consumer perception (β=0.557). The study provides new insights into how circular economy activities and perceptual alignment might promote sustainable packaging reform and offers actionable recommendations for beverage companies and governments to align operational practices.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Sustainable Development and Planning

ISSN

1743-7601

e-ISSN

1743-761X

Svazek periodika

20

Číslo periodika v rámci svazku

7

Stát vydavatele periodika

CA - Kanada

Počet stran výsledku

12

Strana od-do

2805-2816

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-105015633359