School culture as part of Marketing-oriented approach

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F13%3A43871008" target="_blank" >RIV/70883521:28130/13:43871008 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

School culture as part of Marketing-oriented approach

Popis výsledku v původním jazyce

One of the possibilities of how to flexibly adapt to changes within the developing society, that strongly influences the school environment, is to apply marketing approaches comprising a complex system of inter-related factors focused upon the school andthe school environment ? all with the purpose to create a positive image. This paper presents findings related to perception of the school culture by pupils, teachers, employees and parents. Key-factors, that shape attitudes towards schools, cover particularly satisfaction of pupils, employees and parents, mutual communication, evaluation process which asserts effective risk prevention efforts and fosters positive school climate. The Creating an Environment for Emotional and Social Well-Being (WHO) survey, unfinished sentences, semi-structured interview and focus groups were applied as research methods. Gathered results show the following strengths: positive approach of pupils to teachers, providing a friendly, rewarding and supportive

Název v anglickém jazyce

School culture as part of Marketing-oriented approach

Popis výsledku anglicky

One of the possibilities of how to flexibly adapt to changes within the developing society, that strongly influences the school environment, is to apply marketing approaches comprising a complex system of inter-related factors focused upon the school andthe school environment ? all with the purpose to create a positive image. This paper presents findings related to perception of the school culture by pupils, teachers, employees and parents. Key-factors, that shape attitudes towards schools, cover particularly satisfaction of pupils, employees and parents, mutual communication, evaluation process which asserts effective risk prevention efforts and fosters positive school climate. The Creating an Environment for Emotional and Social Well-Being (WHO) survey, unfinished sentences, semi-structured interview and focus groups were applied as research methods. Gathered results show the following strengths: positive approach of pupils to teachers, providing a friendly, rewarding and supportive

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Procedia: Social and Behavioral Sciences

ISSN

1877-0428

e-ISSN

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Svazek periodika

2013

Číslo periodika v rámci svazku

106

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

7

Strana od-do

2316-2322

Kód UT WoS článku

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EID výsledku v databázi Scopus

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