Concerns and opportunities of marketing managers in the times of crisis ? a comparison of the Czech and global study

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F14%3A43872240" target="_blank" >RIV/70883521:28130/14:43872240 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.naun.org/cms.action?id=7624" target="_blank" >http://www.naun.org/cms.action?id=7624</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Concerns and opportunities of marketing managers in the times of crisis ? a comparison of the Czech and global study

Popis výsledku v původním jazyce

The current economic situation has significantly been changing responsibilities as well as realized activities of marketers in businesses. It markedly pressures on the decrease of costs and on the increase in all activities, which reflects into the attitudes and activities of marketing managers who react to this situation in different ways. The objective of this study is to introduce the comparison of global study and an authorial research that deals with the readiness of marketing managers for the current economic crisis. In its individual parts, the attention is paid to current marketing trade and their acceptance within the Czech environment. A comparison of the utilized information sources for decision-making processes and perception of their reliability are also presented. The main part discusses the current concerns and readiness of the managers to react to the changing marketing environment with the emphasis on their competences.

Název v anglickém jazyce

Concerns and opportunities of marketing managers in the times of crisis ? a comparison of the Czech and global study

Popis výsledku anglicky

The current economic situation has significantly been changing responsibilities as well as realized activities of marketers in businesses. It markedly pressures on the decrease of costs and on the increase in all activities, which reflects into the attitudes and activities of marketing managers who react to this situation in different ways. The objective of this study is to introduce the comparison of global study and an authorial research that deals with the readiness of marketing managers for the current economic crisis. In its individual parts, the attention is paid to current marketing trade and their acceptance within the Czech environment. A comparison of the utilized information sources for decision-making processes and perception of their reliability are also presented. The main part discusses the current concerns and readiness of the managers to react to the changing marketing environment with the emphasis on their competences.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Economics and Statistics

ISSN

2309-0685

e-ISSN

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Svazek periodika

Volume 2

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

6

Strana od-do

288-293

Kód UT WoS článku

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EID výsledku v databázi Scopus

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