ENHANCING THE INTERDEPENDENCE OF ACTIVITIES BETWEEN UNIVERSITIES AND THE REAL-LIFE PRACTICE - A NEW CHALLENGE IN THE FIELD OF HIGHER EDUCATION IN THE CZECH REPUBLIC

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F16%3A43874931" target="_blank" >RIV/70883521:28130/16:43874931 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.21125/inted.2016.0508" target="_blank" >http://dx.doi.org/10.21125/inted.2016.0508</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.21125/inted.2016.0508" target="_blank" >10.21125/inted.2016.0508</a>

Jazyk výsledku

angličtina

Název v původním jazyce

ENHANCING THE INTERDEPENDENCE OF ACTIVITIES BETWEEN UNIVERSITIES AND THE REAL-LIFE PRACTICE - A NEW CHALLENGE IN THE FIELD OF HIGHER EDUCATION IN THE CZECH REPUBLIC

Popis výsledku v původním jazyce

The prevailing separability of the major partners represented by universities vs. economical entities (commercial as well as non-commercial ones) continually reflecting in the current relationship of the theory vs. the real-life practice at numerous universities, continues to be one of the major problem areas of the Czech higher education. The existing educational system thus increasingly represents the reflection of quality and readiness of university graduates to raise their employability within the labour market as well as for the needs of their community, which is based on the required key competences university graduates must possess, i.e. appropriate knowledge, skills and abilities reflecting the requirements of the educational entities on one side, in continuity with the requirements of employers on the other. The study is both the presentation of the current higher education in the Czech Republic with the reflection of preferences of the Structured Settlement on the White Paper on Tertiary Education, and at the same time with the requirements of the Strategy of Education 2020. What remains, however, the preference is the reflection of the requirement formulated in the Europe 2020, the content of which presents the possibility of a potential solution for the necessity to interlink the theoretical learning with practical training applied in education of students of the Faculty of Multimedia Communications at Tomas Bata University in Zlín, and which lies in the realization of a special course called Projects of non-governmental organizations. The base of the course consists of results of researches and surveys focused on the non-commercial sphere, particularly on the area of non-commercial marketing communications and the increasing need of marketing specialists.

Název v anglickém jazyce

ENHANCING THE INTERDEPENDENCE OF ACTIVITIES BETWEEN UNIVERSITIES AND THE REAL-LIFE PRACTICE - A NEW CHALLENGE IN THE FIELD OF HIGHER EDUCATION IN THE CZECH REPUBLIC

Popis výsledku anglicky

The prevailing separability of the major partners represented by universities vs. economical entities (commercial as well as non-commercial ones) continually reflecting in the current relationship of the theory vs. the real-life practice at numerous universities, continues to be one of the major problem areas of the Czech higher education. The existing educational system thus increasingly represents the reflection of quality and readiness of university graduates to raise their employability within the labour market as well as for the needs of their community, which is based on the required key competences university graduates must possess, i.e. appropriate knowledge, skills and abilities reflecting the requirements of the educational entities on one side, in continuity with the requirements of employers on the other. The study is both the presentation of the current higher education in the Czech Republic with the reflection of preferences of the Structured Settlement on the White Paper on Tertiary Education, and at the same time with the requirements of the Strategy of Education 2020. What remains, however, the preference is the reflection of the requirement formulated in the Europe 2020, the content of which presents the possibility of a potential solution for the necessity to interlink the theoretical learning with practical training applied in education of students of the Faculty of Multimedia Communications at Tomas Bata University in Zlín, and which lies in the realization of a special course called Projects of non-governmental organizations. The base of the course consists of results of researches and surveys focused on the non-commercial sphere, particularly on the area of non-commercial marketing communications and the increasing need of marketing specialists.

Druh

D - Stať ve sborníku

CEP obor

AM - Pedagogika a školství

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

INTED2016 10th International Technology, Education and Development Conference

ISBN

978-84-608-5617-7

ISSN

2340-1079

e-ISSN

—

Počet stran výsledku

10

Strana od-do

6420-6429

Název nakladatele

IATED Academy

Místo vydání

Valencia

Místo konání akce

Valencia, Spain

Datum konání akce

7. 3. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—