Image Analysis as a Tool of Competitiveness of Universities
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F16%3A43875342" target="_blank" >RIV/70883521:28130/16:43875342 - isvavai.cz</a>
Výsledek na webu
<a href="http://dx.doi.org/10.21125/inted.2016.1186" target="_blank" >http://dx.doi.org/10.21125/inted.2016.1186</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.21125/inted.2016.1186" target="_blank" >10.21125/inted.2016.1186</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Image Analysis as a Tool of Competitiveness of Universities
Popis výsledku v původním jazyce
Czech higher education currently enters into a period of preparation for the autonomous management of universities. This situation brings not only changes in the accreditation process of study programs but especially higher pressure on marketing management of universities. The purpose of this paper is to present a model of implementing the tools of marketing research in the management of selected universities and based on this model, the importance of analyzing the image of the school in developing communication strategies for addressing potential applicants will be presented too. Interpretation of results also talks about the importance of innovating curricula in accordance with the requirements of both applicants and practice. It is based on the results of long-term monitoring of this issue, secondary analyzes, including international comparison, of qualitative and quantitative surveys (conducted on a sample of 496 respondents at the end of 2014 and the beginning of 2015) carried out with the applicants of selected universities.
Název v anglickém jazyce
Image Analysis as a Tool of Competitiveness of Universities
Popis výsledku anglicky
Czech higher education currently enters into a period of preparation for the autonomous management of universities. This situation brings not only changes in the accreditation process of study programs but especially higher pressure on marketing management of universities. The purpose of this paper is to present a model of implementing the tools of marketing research in the management of selected universities and based on this model, the importance of analyzing the image of the school in developing communication strategies for addressing potential applicants will be presented too. Interpretation of results also talks about the importance of innovating curricula in accordance with the requirements of both applicants and practice. It is based on the results of long-term monitoring of this issue, secondary analyzes, including international comparison, of qualitative and quantitative surveys (conducted on a sample of 496 respondents at the end of 2014 and the beginning of 2015) carried out with the applicants of selected universities.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
—
OECD FORD obor
50302 - Education, special (to gifted persons, those with learning disabilities)
Návaznosti výsledku
Projekt
—
Návaznosti
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Ostatní
Rok uplatnění
2016
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Proceedings of 10th International Technology, Education and Development Conference
ISBN
978-84-608-5617-7
ISSN
2340-1079
e-ISSN
neuvedeno
Počet stran výsledku
8
Strana od-do
795-802
Název nakladatele
IATED - International Association for Technology, Education and Development
Místo vydání
Valencia
Místo konání akce
Valencie
Datum konání akce
7. 3. 2016
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
000402738400115