STUDENT PROJECTS AS PART OF THE TEACHING INNOVATIONS AND THEIR IMPORTANCE IN THE CONTEXT OF UNIVERSITY COMPETITIVENESS

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F16%3A43875443" target="_blank" >RIV/70883521:28130/16:43875443 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.21125/inted.2016.1188" target="_blank" >http://dx.doi.org/10.21125/inted.2016.1188</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.21125/inted.2016.1188" target="_blank" >10.21125/inted.2016.1188</a>

Jazyk výsledku

angličtina

Název v původním jazyce

STUDENT PROJECTS AS PART OF THE TEACHING INNOVATIONS AND THEIR IMPORTANCE IN THE CONTEXT OF UNIVERSITY COMPETITIVENESS

Popis výsledku v původním jazyce

Companies taking advantage of marketing management (mainly providing services) are aware of the importance of integrating the customer into the process of providing the service. This also applies to the university environment, where it is necessary to integrate students (as clients) into the education process, to increase their commitment by letting them participate in the creation and innovation of study programs, and to lead them to co-working and thus the synergy of their activities. This paper is based on the experience of best practice of a specific Czech university, the Faculty of Multimedia Communication, Tomas Bata University in Zlin, which, in the long run, perceives and strengthens the functioning of the Students Communications Agency, where students, while working on real projects, learn how to work in teams, apply their theoretical knowledge in practical situations, and, as is shown below in a survey conducted with applicants, build the prestige of the faculty at target groups.

Název v anglickém jazyce

STUDENT PROJECTS AS PART OF THE TEACHING INNOVATIONS AND THEIR IMPORTANCE IN THE CONTEXT OF UNIVERSITY COMPETITIVENESS

Popis výsledku anglicky

Companies taking advantage of marketing management (mainly providing services) are aware of the importance of integrating the customer into the process of providing the service. This also applies to the university environment, where it is necessary to integrate students (as clients) into the education process, to increase their commitment by letting them participate in the creation and innovation of study programs, and to lead them to co-working and thus the synergy of their activities. This paper is based on the experience of best practice of a specific Czech university, the Faculty of Multimedia Communication, Tomas Bata University in Zlin, which, in the long run, perceives and strengthens the functioning of the Students Communications Agency, where students, while working on real projects, learn how to work in teams, apply their theoretical knowledge in practical situations, and, as is shown below in a survey conducted with applicants, build the prestige of the faculty at target groups.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50302 - Education, special (to gifted persons, those with learning disabilities)

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

INTED2016 Proceedings

ISBN

978-84-608-5617-7

ISSN

2340-1079

e-ISSN

neuvedeno

Počet stran výsledku

7

Strana od-do

803-809

Název nakladatele

IATED Academy

Místo vydání

Valencia

Místo konání akce

Valencia

Datum konání akce

7. 3. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000402738400116