IMPACT OF COVID-19 ON THE ONLINE ART MARKET

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F20%3A63525883" target="_blank" >RIV/70883521:28130/20:63525883 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.7441/dokbat.2020.31" target="_blank" >http://dx.doi.org/10.7441/dokbat.2020.31</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7441/dokbat.2020.31" target="_blank" >10.7441/dokbat.2020.31</a>

Jazyk výsledku

angličtina

Název v původním jazyce

IMPACT OF COVID-19 ON THE ONLINE ART MARKET

Popis výsledku v původním jazyce

The aim of this paper is to outline the main features of the impact of covid-19 lockdown on the current art market with the focus on the online platforms selling contemporary art. By summarizing the data collected from long term exploration of the topic, based on the sales of various categories, styles, subjects, sizes and genders of customers globally, it is now possible to outline the main trends of the industry and changes during the beginning of covid-19 lockdown. The methodology consists of analysis of a secondary quantitative large data of one global platform hosting 10.000 artists from 108 countries plus web interviewing through detailed questionnaires answered by 35 specific artists across 12 online art selling platforms and various countries. Results show that the structure of the sales has remain surprisingly stable but the online art market as whole experienced a revival in the number of sales and new customers during the first half-year of covid-19 crisis, mostly instead of the offline art market. The key finding of our research is not only the stability of the structure in the observed areas but especially the conclusion that the strong protection of the sales of the subject present on the art market on the side of the offer during covid-19 lockdown is to be present on the global art market digitally. The online art market remained rather stable in the structure and growing in the demand while the art industry as whole suffered from empty and locked venues during the first months of covid-19 lockdown.

Název v anglickém jazyce

IMPACT OF COVID-19 ON THE ONLINE ART MARKET

Popis výsledku anglicky

The aim of this paper is to outline the main features of the impact of covid-19 lockdown on the current art market with the focus on the online platforms selling contemporary art. By summarizing the data collected from long term exploration of the topic, based on the sales of various categories, styles, subjects, sizes and genders of customers globally, it is now possible to outline the main trends of the industry and changes during the beginning of covid-19 lockdown. The methodology consists of analysis of a secondary quantitative large data of one global platform hosting 10.000 artists from 108 countries plus web interviewing through detailed questionnaires answered by 35 specific artists across 12 online art selling platforms and various countries. Results show that the structure of the sales has remain surprisingly stable but the online art market as whole experienced a revival in the number of sales and new customers during the first half-year of covid-19 crisis, mostly instead of the offline art market. The key finding of our research is not only the stability of the structure in the observed areas but especially the conclusion that the strong protection of the sales of the subject present on the art market on the side of the offer during covid-19 lockdown is to be present on the global art market digitally. The online art market remained rather stable in the structure and growing in the demand while the art industry as whole suffered from empty and locked venues during the first months of covid-19 lockdown.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

DOKBAT 2020 - 16th International Bata Conference for Ph.D. Students and Young Researchers

ISBN

978-80-7454-935-9

ISSN

—

e-ISSN

—

Počet stran výsledku

9

Strana od-do

365-373

Název nakladatele

Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

2. 9. 2020

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—