CREATIVE INDUSTRIES: CHALLENGES AND OPPORTUNITIES IN XR TECHNOLOGIES
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F21%3A63531118" target="_blank" >RIV/70883521:28130/21:63531118 - isvavai.cz</a>
Výsledek na webu
<a href="https://www.shs-conferences.org/articles/shsconf/pdf/2021/26/shsconf_appsconf2021_03011.pdf" target="_blank" >https://www.shs-conferences.org/articles/shsconf/pdf/2021/26/shsconf_appsconf2021_03011.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1051/shsconf/202111503011" target="_blank" >10.1051/shsconf/202111503011</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
CREATIVE INDUSTRIES: CHALLENGES AND OPPORTUNITIES IN XR TECHNOLOGIES
Popis výsledku v původním jazyce
The paper aims to point out current challenges and opportunities in extended reality (XR) technologies that cover augmented, mixed and virtual reality (AR, MR, VR) within the frame of creative and related industries and current technological progress particularly based on the results of primary research. While the XR technologies struggle with limitations of the proper research on one side, multiple research projects including this one, have shown significant acceptance and potential of the XR technologies, especially in the ongoing digital era accelerated by the COVID-19 situation. The research presented in this paper was held with the small groups of artists in France who had opportunity to test the augmented reality mobile application on artworks from various artists. This and other cited research projects show that the acceptance rate of the XR technologies by the informed audience strongly predominates over its penetration in such population which can be interpreted as significant market opportunity. This milieu has strong impact on the democratization of the XR industry in the recent years with substantial investments by business sector. Meanwhile these technologies have become powerful enough to raise serious concern of their impact on ethical issues, social distancing and other related topics.
Název v anglickém jazyce
CREATIVE INDUSTRIES: CHALLENGES AND OPPORTUNITIES IN XR TECHNOLOGIES
Popis výsledku anglicky
The paper aims to point out current challenges and opportunities in extended reality (XR) technologies that cover augmented, mixed and virtual reality (AR, MR, VR) within the frame of creative and related industries and current technological progress particularly based on the results of primary research. While the XR technologies struggle with limitations of the proper research on one side, multiple research projects including this one, have shown significant acceptance and potential of the XR technologies, especially in the ongoing digital era accelerated by the COVID-19 situation. The research presented in this paper was held with the small groups of artists in France who had opportunity to test the augmented reality mobile application on artworks from various artists. This and other cited research projects show that the acceptance rate of the XR technologies by the informed audience strongly predominates over its penetration in such population which can be interpreted as significant market opportunity. This milieu has strong impact on the democratization of the XR industry in the recent years with substantial investments by business sector. Meanwhile these technologies have become powerful enough to raise serious concern of their impact on ethical issues, social distancing and other related topics.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
—
OECD FORD obor
50203 - Industrial relations
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2021
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Current Problems of the Corporate Sector 2021
ISBN
—
ISSN
2261-2424
e-ISSN
2261-2424
Počet stran výsledku
9
Strana od-do
115-124
Název nakladatele
University of Economics in Bratislava
Místo vydání
Bratislava
Místo konání akce
Bratislava
Datum konání akce
20. 5. 2021
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
—