The Czech Republic and non-governmental non-profit organizations after the impact of the COVID-19 crisis

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F24%3A63580858" target="_blank" >RIV/70883521:28130/24:63580858 - isvavai.cz</a>

Výsledek na webu

<a href="https://link.springer.com/chapter/10.1007/978-3-031-51038-0_111" target="_blank" >https://link.springer.com/chapter/10.1007/978-3-031-51038-0_111</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-031-51038-0_111" target="_blank" >10.1007/978-3-031-51038-0_111</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Czech Republic and non-governmental non-profit organizations after the impact of the COVID-19 crisis

Popis výsledku v původním jazyce

The period of the pandemic crisis in the Czech Republic significantly reflected the uncertainty of the time. It was characterized by the loss of the guarantee for the services of non-governmental non-profit organizations, which the public will demand and accept in the future. The period coincided with financial impacts on the running of these organizations, declining public confidence, and declining interest from supporters. The presented study, based on the secondary and mainly primary data reflecting the attitude of non-governmental non-profit organizations of the Zlin Region based on quantitative research aimed at the communication of organizations during the pandemic, has once again confirmed the still-persistent shortcomings demonstrably requiring necessary changes leading to the efficiency of the current form of communication on a professional basis. One of the ways to offer a solution to the ongoing unhappiness is the intensive cooperation of non-governmental non-profit organizations with students of marketing communications, as documented explicitly by the collaboration of the Faculty of Multimedia Communications of the Tomas Bata University in Zlin in cooperation with the Zlin Region, which enables significant assistance in the professionalization of non-governmental non-profit organizations’ communication in continuity with development of the Zlin Region on the one hand. On the other hand, it strengthens the interest in non-commercial marketing among university students in continuity with their future professional classification.

Název v anglickém jazyce

The Czech Republic and non-governmental non-profit organizations after the impact of the COVID-19 crisis

Popis výsledku anglicky

The period of the pandemic crisis in the Czech Republic significantly reflected the uncertainty of the time. It was characterized by the loss of the guarantee for the services of non-governmental non-profit organizations, which the public will demand and accept in the future. The period coincided with financial impacts on the running of these organizations, declining public confidence, and declining interest from supporters. The presented study, based on the secondary and mainly primary data reflecting the attitude of non-governmental non-profit organizations of the Zlin Region based on quantitative research aimed at the communication of organizations during the pandemic, has once again confirmed the still-persistent shortcomings demonstrably requiring necessary changes leading to the efficiency of the current form of communication on a professional basis. One of the ways to offer a solution to the ongoing unhappiness is the intensive cooperation of non-governmental non-profit organizations with students of marketing communications, as documented explicitly by the collaboration of the Faculty of Multimedia Communications of the Tomas Bata University in Zlin in cooperation with the Zlin Region, which enables significant assistance in the professionalization of non-governmental non-profit organizations’ communication in continuity with development of the Zlin Region on the one hand. On the other hand, it strengthens the interest in non-commercial marketing among university students in continuity with their future professional classification.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Strategic Innovative Marketing and Tourism

ISBN

978-3-031-51037-3

ISSN

2198-7246

e-ISSN

2198-7254

Počet stran výsledku

10

Strana od-do

1035-1044

Název nakladatele

Springer

Místo vydání

Cham

Místo konání akce

Jónské ostrovy

Datum konání akce

22. 9. 2023

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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