Strategic audiencing: Best practices for a holistic approach to audience engagement in museums

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F25%3A63599139" target="_blank" >RIV/70883521:28130/25:63599139 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.tandfonline.com/doi/epdf/10.1080/10598650.2025.2552053?needAccess=true" target="_blank" >https://www.tandfonline.com/doi/epdf/10.1080/10598650.2025.2552053?needAccess=true</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/10598650.2025.2552053" target="_blank" >10.1080/10598650.2025.2552053</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Strategic audiencing: Best practices for a holistic approach to audience engagement in museums

Popis výsledku v původním jazyce

This article explores the concept of audience engagement in university museums by adopting a comprehensive approach that considers audiences in a broad sense–not only as external visitors, but also as internal stakeholders, including museum staff, volunteers, and students. Based on fieldwork conducted through a series of study visits, in-depth interviews with museum professionals, and observational research, the study draws insights from university museums in the US and Australia. These institutions were selected for their exemplary and innovative integration of museum practice within academic environments and wider communities. The research introduces a strategic model of audiencing that identifies six interconnected elements crucial for effective engagement: audience research, institutional governance, communication, content management, spatial design, and community building. These pillars are further enriched by a set of core institutional values such as inclusion, accessibility, innovation, sustainability, ethics, wellbeing, and interdisciplinarity. Although the research described did not generate detailed examples of internal audiences, the article briefly considers how the proposed model can also be applied to groups such as museum staff, volunteers, and student collaborators. Rather than offering a one-size-fits-all framework, the article highlights adaptable best practices intended to guide university museums in creating audience strategies that are context-sensitive, inclusive, and forward-thinking.

Název v anglickém jazyce

Strategic audiencing: Best practices for a holistic approach to audience engagement in museums

Popis výsledku anglicky

This article explores the concept of audience engagement in university museums by adopting a comprehensive approach that considers audiences in a broad sense–not only as external visitors, but also as internal stakeholders, including museum staff, volunteers, and students. Based on fieldwork conducted through a series of study visits, in-depth interviews with museum professionals, and observational research, the study draws insights from university museums in the US and Australia. These institutions were selected for their exemplary and innovative integration of museum practice within academic environments and wider communities. The research introduces a strategic model of audiencing that identifies six interconnected elements crucial for effective engagement: audience research, institutional governance, communication, content management, spatial design, and community building. These pillars are further enriched by a set of core institutional values such as inclusion, accessibility, innovation, sustainability, ethics, wellbeing, and interdisciplinarity. Although the research described did not generate detailed examples of internal audiences, the article briefly considers how the proposed model can also be applied to groups such as museum staff, volunteers, and student collaborators. Rather than offering a one-size-fits-all framework, the article highlights adaptable best practices intended to guide university museums in creating audience strategies that are context-sensitive, inclusive, and forward-thinking.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

60401 - Arts, Art history

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Museum Education

ISSN

1059-8650

e-ISSN

2051-6169

Svazek periodika

50

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

19

Strana od-do

nestránkováno

Kód UT WoS článku

001585693300001

EID výsledku v databázi Scopus

2-s2.0-105018028775