Transformation of the business model of language schools
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28140%2F22%3A63550458" target="_blank" >RIV/70883521:28140/22:63550458 - isvavai.cz</a>
Nalezeny alternativní kódy
RIV/70883521:28120/22:63550458
Výsledek na webu
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DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Transformation of the business model of language schools
Popis výsledku v původním jazyce
The objective of this monograph is to innovate the business model of language schools. To achieve this goal, it was necessary to examine the current theoretical knowledge in the area of the business model of language schools, to analyze the market environment, the current business model of language schools and the requirements of language school clients. The analysis of the market environment was based on methodological sheets that allowed us to perform a competitive analysis, characterize the market and identify important external factors that influence the market environment of language schools. We analyzed the business model of language schools in two ways. Exploratory research was focused on the analysis of the offer of language schools, thanks to which we could get a better idea of what language schools offer and to what extent. The first questionnaire survey (Q1) was focused on the analysis of the current business model of language schools with the aim of identifying the ideas and possibilities of language schools. It was addressed to language schools and helped us identify the limits of the current business model. The second questionnaire survey (Q2) was focused on analyzing the requirements, needs and expectations of language school clients. Thanks to this and that questionnaire survey, we were able to perform customer profiling. Based on the data from the questionnaire survey, we then compared the views of service producers (language schools) and service consumers (language school clients). We found that in most of the investigated areas of the business model, there is a mismatch between the offer of language schools and the requirements of language school clients. This fact is reflected in the innovative business model of language schools, which redefines the role of language schools and changes their position on the informal education market. The innovation of the business model of language schools is similar to the open business model. Its essence is the creation of a knowledge platform that connects language school clients with lecturers/trainers/mentors and facilitates their mutual interaction. At the same time, in the innovative business model, the offer of language schools is re-evaluated, from simple foreign language teaching to foreign language teaching with the possibility of personal development in the sense of learn and lead.
Název v anglickém jazyce
Transformation of the business model of language schools
Popis výsledku anglicky
The objective of this monograph is to innovate the business model of language schools. To achieve this goal, it was necessary to examine the current theoretical knowledge in the area of the business model of language schools, to analyze the market environment, the current business model of language schools and the requirements of language school clients. The analysis of the market environment was based on methodological sheets that allowed us to perform a competitive analysis, characterize the market and identify important external factors that influence the market environment of language schools. We analyzed the business model of language schools in two ways. Exploratory research was focused on the analysis of the offer of language schools, thanks to which we could get a better idea of what language schools offer and to what extent. The first questionnaire survey (Q1) was focused on the analysis of the current business model of language schools with the aim of identifying the ideas and possibilities of language schools. It was addressed to language schools and helped us identify the limits of the current business model. The second questionnaire survey (Q2) was focused on analyzing the requirements, needs and expectations of language school clients. Thanks to this and that questionnaire survey, we were able to perform customer profiling. Based on the data from the questionnaire survey, we then compared the views of service producers (language schools) and service consumers (language school clients). We found that in most of the investigated areas of the business model, there is a mismatch between the offer of language schools and the requirements of language school clients. This fact is reflected in the innovative business model of language schools, which redefines the role of language schools and changes their position on the informal education market. The innovation of the business model of language schools is similar to the open business model. Its essence is the creation of a knowledge platform that connects language school clients with lecturers/trainers/mentors and facilitates their mutual interaction. At the same time, in the innovative business model, the offer of language schools is re-evaluated, from simple foreign language teaching to foreign language teaching with the possibility of personal development in the sense of learn and lead.
Klasifikace
Druh
B - Odborná kniha
CEP obor
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OECD FORD obor
50201 - Economic Theory
Návaznosti výsledku
Projekt
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Návaznosti
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Ostatní
Rok uplatnění
2022
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
ISBN
978-80-7678-066-8
Počet stran knihy
290
Název nakladatele
Tomas Bata University
Místo vydání
Zlin
Kód UT WoS knihy
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