Private Seller’s Product Descriptions in Czech and German Online Auction Houses

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28150%2F18%3A63520633" target="_blank" >RIV/70883521:28150/18:63520633 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Private Seller’s Product Descriptions in Czech and German Online Auction Houses

Popis výsledku v původním jazyce

The study deals with the language used in classified ads on online auction websites. Based on a corpus compiled from Czech online advertising websites during autumn 2016 it describes both extrinsic and intrinsic textual criteria of this discourse in order to create a wholesome linguistic picture of the text type classified ad; furthermore, it compares the results with a similar study based on German classified ads (IMO 2012). The classifieds predominantly feature selling second-hand goods. So the study does not investigate advertisements of commercial dealers, even if they advertise on online auction houses. As far as the macrostructure is concerned, the study aims at analysing the structure, length, the use of non-verbal means of communication, as well as the theme and information structure. The microstructure analysis, on the other hand, focuses on language aspects, such as spelling, grammar, lexicon, and stylistics. Special emphasis is put on those textual elements which utilize non-standard forms without compromising text comprehensibility.

Název v anglickém jazyce

Private Seller’s Product Descriptions in Czech and German Online Auction Houses

Popis výsledku anglicky

The study deals with the language used in classified ads on online auction websites. Based on a corpus compiled from Czech online advertising websites during autumn 2016 it describes both extrinsic and intrinsic textual criteria of this discourse in order to create a wholesome linguistic picture of the text type classified ad; furthermore, it compares the results with a similar study based on German classified ads (IMO 2012). The classifieds predominantly feature selling second-hand goods. So the study does not investigate advertisements of commercial dealers, even if they advertise on online auction houses. As far as the macrostructure is concerned, the study aims at analysing the structure, length, the use of non-verbal means of communication, as well as the theme and information structure. The microstructure analysis, on the other hand, focuses on language aspects, such as spelling, grammar, lexicon, and stylistics. Special emphasis is put on those textual elements which utilize non-standard forms without compromising text comprehensibility.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

60203 - Linguistics

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Conference Proceedings of the 5th International Multidisciplinary Scientific Conference on Social Sciences &amp; Arts SGEM 2018, Vol. 5, Science &amp; Society Issue 3.6

ISBN

978-619-7408-58-4

ISSN

2367-5659

e-ISSN

neuvedeno

Počet stran výsledku

8

Strana od-do

487-494

Název nakladatele

STEF92 Technology Ltd.

Místo vydání

Sofia

Místo konání akce

Albena

Datum konání akce

26. 8. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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