DESIGN MANAGEMENT: DOES COLLABORATION WITH A DESIGNER BRING BUSINESS PROSPERITY?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28160%2F18%3A63520279" target="_blank" >RIV/70883521:28160/18:63520279 - isvavai.cz</a>

Výsledek na webu

<a href="https://fes.upce.cz/sites/default/files/public/mika0267/scipap_44_125025.pdf" target="_blank" >https://fes.upce.cz/sites/default/files/public/mika0267/scipap_44_125025.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

DESIGN MANAGEMENT: DOES COLLABORATION WITH A DESIGNER BRING BUSINESS PROSPERITY?

Popis výsledku v původním jazyce

Business prosperity is most often mentioned regarding economic results (for instance profit, sales, sales growth, brand value growth, high demand for products). One of the factors that can be used today in rival competitive struggles is design. The very perception of the role of design as an opportunity is an essential prerequisite for increasing business prosperity. It is, therefore, logical to look at who is the creator of quality design in companies. Companies can solve this problem internally or hire a designer. The question is, which of the variants increases businesses prosperity. The aim of the paper is to clarify this relationship, i.e. whether a company&apos;s cooperation with the designer brings business prosperity. Secondly, the strong belief among companies in the Czech Republic that the cooperation with the designer is very expensive is considered. For interpreting results basic statistics indicators and tests of hypotheses (p-value) were used. Results from tests confirmed that most companies that collaborate with a designer believe that design helps to achieve business prosperity. The results also indicate that reluctance to cooperate with a designer because it is too expensive is not confirmed.

Název v anglickém jazyce

DESIGN MANAGEMENT: DOES COLLABORATION WITH A DESIGNER BRING BUSINESS PROSPERITY?

Popis výsledku anglicky

Business prosperity is most often mentioned regarding economic results (for instance profit, sales, sales growth, brand value growth, high demand for products). One of the factors that can be used today in rival competitive struggles is design. The very perception of the role of design as an opportunity is an essential prerequisite for increasing business prosperity. It is, therefore, logical to look at who is the creator of quality design in companies. Companies can solve this problem internally or hire a designer. The question is, which of the variants increases businesses prosperity. The aim of the paper is to clarify this relationship, i.e. whether a company&apos;s cooperation with the designer brings business prosperity. Secondly, the strong belief among companies in the Czech Republic that the cooperation with the designer is very expensive is considered. For interpreting results basic statistics indicators and tests of hypotheses (p-value) were used. Results from tests confirmed that most companies that collaborate with a designer believe that design helps to achieve business prosperity. The results also indicate that reluctance to cooperate with a designer because it is too expensive is not confirmed.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scientific Papers of the University of Pardubice. Series D. Faculty of Economics and Administration

ISSN

1211-555X

e-ISSN

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Svazek periodika

XXVI

Číslo periodika v rámci svazku

44(3/2018)

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

12

Strana od-do

139-150

Kód UT WoS článku

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EID výsledku v databázi Scopus

2-s2.0-85065587389