Small and medium-sized enterprises' approach to design management

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63552638" target="_blank" >RIV/70883521:28120/22:63552638 - isvavai.cz</a>

Výsledek na webu

<a href="https://revistas.unisinos.br/index.php/sdrj/article/view/22057" target="_blank" >https://revistas.unisinos.br/index.php/sdrj/article/view/22057</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.4013/sdrj.2022.151.03." target="_blank" >10.4013/sdrj.2022.151.03.</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Small and medium-sized enterprises' approach to design management

Popis výsledku v původním jazyce

This paper focuses on Small and Medium-sized Enterprises (SMEs) and Design Management, especially the relationship between design management and business prosperity. The study is based on quantitative research conducted in January 2019. The main issues were transformed into research questions, which were further evaluated into several hypotheses; these were statistically tested. The results suggest that (as expected) there is a correlation between well-managed design management and business prosperity. The results were analyzed across company size with regard to B2B/B2C/B2G. The limitation of the research results lies mainly in a limited number of samples only from the Czech economy. The research did not examine the term &quot;business prosperity&quot; in depth. Sometimes prosperity is seen as increasing profits, sales, market share, or brand value. The originality of the paper lies in the uniqueness of the research and the possibility of utilization of its results for other economies similar to that of the Czech Republic.

Název v anglickém jazyce

Small and medium-sized enterprises' approach to design management

Popis výsledku anglicky

This paper focuses on Small and Medium-sized Enterprises (SMEs) and Design Management, especially the relationship between design management and business prosperity. The study is based on quantitative research conducted in January 2019. The main issues were transformed into research questions, which were further evaluated into several hypotheses; these were statistically tested. The results suggest that (as expected) there is a correlation between well-managed design management and business prosperity. The results were analyzed across company size with regard to B2B/B2C/B2G. The limitation of the research results lies mainly in a limited number of samples only from the Czech economy. The research did not examine the term &quot;business prosperity&quot; in depth. Sometimes prosperity is seen as increasing profits, sales, market share, or brand value. The originality of the paper lies in the uniqueness of the research and the possibility of utilization of its results for other economies similar to that of the Czech Republic.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Strategic Design Research Journal

ISSN

1984-2988

e-ISSN

1984-2988

Svazek periodika

15

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

BR - Brazilská federativní republika

Počet stran výsledku

11

Strana od-do

13-23

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85140620659