THE ATTITUDE OF CZECH COMPANIES TOWARDS DESIGN - COMPARATIVE STUDY OF 2012 AND 2014

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F16%3A43875344" target="_blank" >RIV/70883521:28120/16:43875344 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

THE ATTITUDE OF CZECH COMPANIES TOWARDS DESIGN - COMPARATIVE STUDY OF 2012 AND 2014

Popis výsledku v původním jazyce

The purpose of this paper is to review the sources of design management and links between design and business prosperity. The study shows current situation in Czech business in the years 2012 and 2014. Furthermore, this paper also attempts to analyse (comparative study) and identify the awareness of companies concerning design as a condition of business prosperity. The primary aim of the research is to compare managers' attitude to design in Czech businesses. The results of the research offer interesting findings that indicate a change in attitudes. This paper identifies several interesting aspects regarding design within Czech companies, including the mind-set of management

Název v anglickém jazyce

THE ATTITUDE OF CZECH COMPANIES TOWARDS DESIGN - COMPARATIVE STUDY OF 2012 AND 2014

Popis výsledku anglicky

The purpose of this paper is to review the sources of design management and links between design and business prosperity. The study shows current situation in Czech business in the years 2012 and 2014. Furthermore, this paper also attempts to analyse (comparative study) and identify the awareness of companies concerning design as a condition of business prosperity. The primary aim of the research is to compare managers' attitude to design in Czech businesses. The results of the research offer interesting findings that indicate a change in attitudes. This paper identifies several interesting aspects regarding design within Czech companies, including the mind-set of management

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Marketing and Management of Innovations

ISSN

2218-4511

e-ISSN

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Svazek periodika

2016

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

UA - Ukrajina

Počet stran výsledku

11

Strana od-do

11-21

Kód UT WoS článku

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EID výsledku v databázi Scopus

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