THE POSSIBILITIES OF A SYSTEMIC APPROACH IN CYBER - SECURITY OF MARKETIN G FOR A KNOWLEDGE - BASED SOCIETY

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28160%2F18%3A63521331" target="_blank" >RIV/70883521:28160/18:63521331 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

THE POSSIBILITIES OF A SYSTEMIC APPROACH IN CYBER - SECURITY OF MARKETIN G FOR A KNOWLEDGE - BASED SOCIETY

Popis výsledku v původním jazyce

The article lists basic professional concepts that create a language space for the expression of a selected portion of actual marketing environment and also the possibilities of transforming this new cyber-environment as a model designated for the modelling of processes in the new and necessary understanding of cyber-security. Another part of the article presents a description of modelling possible within the modelling environment in the newly established Laboratory of Applied Cyber-Security at the Faculty of Logistics and Crisis Management with the aim to obtain new understanding of the processes and their modelling and, in this case, to obtain in cyberspace suitably expressed model of the selected portion of marketing. Everything is designed for UTB students who are being prepared for a knowledge-based company with cyber-safe robo-technical means and with an environment of emerging applications of artificial intelligence equiped with powerful information and communication technologies and, of course, with a qualified social systems.

Název v anglickém jazyce

THE POSSIBILITIES OF A SYSTEMIC APPROACH IN CYBER - SECURITY OF MARKETIN G FOR A KNOWLEDGE - BASED SOCIETY

Popis výsledku anglicky

The article lists basic professional concepts that create a language space for the expression of a selected portion of actual marketing environment and also the possibilities of transforming this new cyber-environment as a model designated for the modelling of processes in the new and necessary understanding of cyber-security. Another part of the article presents a description of modelling possible within the modelling environment in the newly established Laboratory of Applied Cyber-Security at the Faculty of Logistics and Crisis Management with the aim to obtain new understanding of the processes and their modelling and, in this case, to obtain in cyberspace suitably expressed model of the selected portion of marketing. Everything is designed for UTB students who are being prepared for a knowledge-based company with cyber-safe robo-technical means and with an environment of emerging applications of artificial intelligence equiped with powerful information and communication technologies and, of course, with a qualified social systems.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

KNOWLEDGE FOR MARKET USE 2018: PUBLIC FINANCES IN THE BACKGROUND OF SUSTAINABLE DEVELOPMENT INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS

ISBN

978-80-244-5392-7

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

6

Strana od-do

147-153

Název nakladatele

Univerzita Palackého Olomouc

Místo vydání

Olomouc

Místo konání akce

Olomouc

Datum konání akce

6. 9. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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