The Visitors´ Profile of the Czech Castles and Chateaux

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F11%3A%231001180" target="_blank" >RIV/71226401:_____/11:#1001180 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Visitors´ Profile of the Czech Castles and Chateaux

Popis výsledku v původním jazyce

To be able to manage and develop tourism and to assess the importance of individual towns, micro-regions and regions, we need an unbiased method for the evaluation of a tourist destination from various points of view. The tools for the evaluation of theinfluence of tourism on a municipality, a micro-region or a region should, in our opinion, include the attractiveness of castles and chateaux (ATO). To determine the ATO, we used results of primary marketing research carried out among visitors to severalcultural destinations in the Czech Republic. We defined the ATO from the average distance between the tourists´ place of residence and the destination, the average number of tourists and visitors per day and the mean number of repetitive visits to castles and chateaux. This paper has confirmed the possibility of using the ATO for complex evaluation of the degree, type and intensity of tourism in the researched cultural facilities. It proved to be true that the ATO calculated from non-ec

Název v anglickém jazyce

The Visitors´ Profile of the Czech Castles and Chateaux

Popis výsledku anglicky

To be able to manage and develop tourism and to assess the importance of individual towns, micro-regions and regions, we need an unbiased method for the evaluation of a tourist destination from various points of view. The tools for the evaluation of theinfluence of tourism on a municipality, a micro-region or a region should, in our opinion, include the attractiveness of castles and chateaux (ATO). To determine the ATO, we used results of primary marketing research carried out among visitors to severalcultural destinations in the Czech Republic. We defined the ATO from the average distance between the tourists´ place of residence and the destination, the average number of tourists and visitors per day and the mean number of repetitive visits to castles and chateaux. This paper has confirmed the possibility of using the ATO for complex evaluation of the degree, type and intensity of tourism in the researched cultural facilities. It proved to be true that the ATO calculated from non-ec

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

LOGOS POLYTECHNIKOS

ISSN

1804-3682

e-ISSN

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Svazek periodika

2

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

13

Strana od-do

8-20

Kód UT WoS článku

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EID výsledku v databázi Scopus

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