Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F14%3A%231004589" target="_blank" >RIV/71226401:_____/14:#1004589 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/75081431:_____/14:00000945

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities

Popis výsledku v původním jazyce

Stakeholder analysis is a very important tool of strategic management in these days. For understanding of the stakeholder community the stakeholder mapping that is a key part of stakeholder analysis is very useful. This article focuses on the stakeholdermapping of universities. There are lots of different tools for stakeholder mapping - different matrixes and grids, two, three or multidimensional maps, etc. In this paper authors demonstrate the possibility of stakeholder mapping on the example of selected university. For the stakeholder mapping of this university authors chose two matrixes - the power-interest matrix and influence-attitude matrix. Power-interest matrix helps to understand the stakeholder community and their influence on the university. The influence-attitude matrix divides the stakeholder community into groups of opponents and supporters of the university. On the basis of authors' research it is obvious that among the most important stakeholder groups there are lots o

Název v anglickém jazyce

Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities

Popis výsledku anglicky

Stakeholder analysis is a very important tool of strategic management in these days. For understanding of the stakeholder community the stakeholder mapping that is a key part of stakeholder analysis is very useful. This article focuses on the stakeholdermapping of universities. There are lots of different tools for stakeholder mapping - different matrixes and grids, two, three or multidimensional maps, etc. In this paper authors demonstrate the possibility of stakeholder mapping on the example of selected university. For the stakeholder mapping of this university authors chose two matrixes - the power-interest matrix and influence-attitude matrix. Power-interest matrix helps to understand the stakeholder community and their influence on the university. The influence-attitude matrix divides the stakeholder community into groups of opponents and supporters of the university. On the basis of authors' research it is obvious that among the most important stakeholder groups there are lots o

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Current Trends in Public Sector Research

ISBN

978-80-210-6611-3

ISSN

—

e-ISSN

—

Počet stran výsledku

9

Strana od-do

318-326

Název nakladatele

Masarykova univerzita

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

1. 1. 2014

Typ akce podle státní příslušnosti

CST - Celostátní akce

Kód UT WoS článku

000355578900039