Factors influencing customer loyalty towards mobile phones brands - evidence from the Czech market

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F19%3AN0100286" target="_blank" >RIV/71226401:_____/19:N0100286 - isvavai.cz</a>

Výsledek na webu

<a href="http://soskin.info/userfiles/file/Economic-Annals-EL_Version/EA-XXI_176_3-4_2019_1.pdf" target="_blank" >http://soskin.info/userfiles/file/Economic-Annals-EL_Version/EA-XXI_176_3-4_2019_1.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.21003/ea.V176-11" target="_blank" >10.21003/ea.V176-11</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Factors influencing customer loyalty towards mobile phones brands - evidence from the Czech market

Popis výsledku v původním jazyce

The concept of customer loyalty has started to become very important in all spheres and attracted lots of attention in last decades. Building customer loyalty has become an important element to achieve competitive advantage and long-term profitability. This article aims to examine proposed factors influencing customer loyalty toward mobile phone brands and analyse the relationship among different factors for the customer loyalty at the mobile phone market in the Czech Republic. The quantitative research was done with a sample of 350 customer specifically mobile phone users to determine key factors influencing customer loyalty on the mobile phone market and the relationship between proposed factors and customer loyalty. Author’s research revealed positive relationship between trust, satisfaction, experience, promotion and perceived quality and loyalty at the confidence level at least 95%.

Název v anglickém jazyce

Factors influencing customer loyalty towards mobile phones brands - evidence from the Czech market

Popis výsledku anglicky

The concept of customer loyalty has started to become very important in all spheres and attracted lots of attention in last decades. Building customer loyalty has become an important element to achieve competitive advantage and long-term profitability. This article aims to examine proposed factors influencing customer loyalty toward mobile phone brands and analyse the relationship among different factors for the customer loyalty at the mobile phone market in the Czech Republic. The quantitative research was done with a sample of 350 customer specifically mobile phone users to determine key factors influencing customer loyalty on the mobile phone market and the relationship between proposed factors and customer loyalty. Author’s research revealed positive relationship between trust, satisfaction, experience, promotion and perceived quality and loyalty at the confidence level at least 95%.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economic Annals-XXI

ISSN

1728-6220

e-ISSN

1728-6239

Svazek periodika

176

Číslo periodika v rámci svazku

3-4

Stát vydavatele periodika

UA - Ukrajina

Počet stran výsledku

9

Strana od-do

109-117

Kód UT WoS článku

000489686000011

EID výsledku v databázi Scopus

2-s2.0-85072699327