Experience tourism as diversion from mass tourism

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F20%3AN0100348" target="_blank" >RIV/71226401:_____/20:N0100348 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.vspj.cz/soubory/download/id/7779" target="_blank" >https://www.vspj.cz/soubory/download/id/7779</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Experience tourism as diversion from mass tourism

Popis výsledku v původním jazyce

Despite the wide range of products offered by travel agencies that meet the characteristics of mass tourism, we are currently seeing a growing diversion from this type of tourism. Many visitors are currently trying to avoid the mass, not only because of their reduced benefits from traveling and the poorer atmosphere at the destination, but also because it is unbearable and has a negative impact on the environment and the domestic population. On the contrary, intensive and sustainable experiences on the tourism market are increasingly sought after. The aim of experience tourism is to evoke in the visitor the most intense authentic experience combined with strong emotions. The aim of our paper is to characterize experience tourism on the example of Banská Bystrica, as well as to analyze the supply and demand for experience tourism products in the city and its surroundings. We have found out that the extensive primary and secondary tourism offer create very good conditions for the experience tourism development in the city. The most frequently visitors came to Banská Bystrica because of experiences connected with participation in cultural and sports tourism, which have very good conditions for development in the city and its surroundings. The experience gastronomy offer is not so extended in Banská Bystrica but is gradually expanding. Most visitors come to the city with their family, so it is advisable to create experience tourism products for this segment of visitors. Nowadays, new products of experience tourism are added up. One of the main organizations that encourages the creation of new complex products of experience tourism is destination management organization Central Slovakia. At the same time, visitor experience can be an effective destination marketing tool.

Název v anglickém jazyce

Experience tourism as diversion from mass tourism

Popis výsledku anglicky

Despite the wide range of products offered by travel agencies that meet the characteristics of mass tourism, we are currently seeing a growing diversion from this type of tourism. Many visitors are currently trying to avoid the mass, not only because of their reduced benefits from traveling and the poorer atmosphere at the destination, but also because it is unbearable and has a negative impact on the environment and the domestic population. On the contrary, intensive and sustainable experiences on the tourism market are increasingly sought after. The aim of experience tourism is to evoke in the visitor the most intense authentic experience combined with strong emotions. The aim of our paper is to characterize experience tourism on the example of Banská Bystrica, as well as to analyze the supply and demand for experience tourism products in the city and its surroundings. We have found out that the extensive primary and secondary tourism offer create very good conditions for the experience tourism development in the city. The most frequently visitors came to Banská Bystrica because of experiences connected with participation in cultural and sports tourism, which have very good conditions for development in the city and its surroundings. The experience gastronomy offer is not so extended in Banská Bystrica but is gradually expanding. Most visitors come to the city with their family, so it is advisable to create experience tourism products for this segment of visitors. Nowadays, new products of experience tourism are added up. One of the main organizations that encourages the creation of new complex products of experience tourism is destination management organization Central Slovakia. At the same time, visitor experience can be an effective destination marketing tool.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Aktuální problémy cestovního ruchu. „OVERTOURISM – RIZIKO PRO DESTINACE“ Recenzovaný sborník z mezinárodní konference Jihlava 4. března – 5. března 202

ISBN

978-80-88064-46-6

ISSN

—

e-ISSN

—

Počet stran výsledku

18

Strana od-do

209-217

Název nakladatele

Vysoká škola polytechnická Jihlava

Místo vydání

Jihlava

Místo konání akce

Jihlava

Datum konání akce

4. 3. 2020

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—